How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 2 of 23
- Online Panel
Market research panel in Brazil: see which is the best option
Finding a reliable market research panel in Brazil is essential for companies that need to better understand their consumers and make data-driven decisions. But how to choose the best option for each objective? In this article, you will understand how panels work and which is the best. What is a...
- Online Panel
Online Sample Service: Find Participants for Your Research Here
Finding the right participants is one of the most complicated tasks for a researcher. However, an online sample service is a solution that facilitates this process. Come and understand how it can help you! What is an online sample service? An online sample service is a solution used in market research…
- Online Panel
Where to find survey respondents? See the main ways!
Finding qualified respondents is one of the main steps to ensure the quality of a survey. But, after all, where to find survey respondents that truly match the profile of the audience your company needs to hear from? In this article, you will understand where to find respondents for different types of surveys, what criteria to consider when choosing a panel…
- Sampling
Difference between probabilistic sampling and non-probabilistic sampling
Understanding the difference between probabilistic sampling and non-probabilistic sampling is essential for choosing the best strategy when conducting research. Although both methods aim to select a portion of people to represent a given audience, they differ mainly in how participants are chosen and the level of control…
- Sampling
What is probabilistic sampling? Concept, use, and examples
If you are thinking of conducting a survey and have started looking for information about the process, you have probably asked yourself: what is probabilistic sampling? Don't worry! In this article, we will simply explain everything you need to know about this type of sampling and why it is so important for...
- Sampling
Non-probabilistic sampling in research: a complete guide!
Non-probabilistic sampling is one of the most used techniques in market research, academic studies, and opinion polls when the goal is to recruit participants quickly, practically, and at a lower cost. Although widely used, many people still have doubts about what it is, when it should be applied, and what its advantages and limitations are…
- Sampling
Difference between sample and sampling: understand both concepts
Anyone starting to develop research always ends up in doubt about the difference between sample and sampling. But rest assured that here you will understand everything you need about both concepts to create your research with quality. What is a sample? A sample is the group of people, companies, or elements selected to participate in...
- Sampling
Sampling types: see which ones exist and how to apply them in your research
Understanding the types of sampling is the pillar of any reliable research. After all, it is rarely possible to hear from the entire population one wishes to study. That is why researchers, companies, and institutes select a representative portion of this public to collect data and generate insights. The choice of sampling method directly influences the quality of the…
- Surveys
Confidence level in research: a guide with everything you need to know
If you want to analyze the market, products, or consumers, you will eventually come across the concept of research confidence level. In this case, it is important to understand what it is and how it works. In this article, we will show you everything you need to know. What is research confidence level? The confidence level…
- Surveys
Research Quotas: What They Are, How to Define Them, and Examples
If you are going to develop a study and want to do your best, you need to understand what research quotas are. The good news is that you've come here and will leave this article knowing everything you need. Shall we? What are research quotas? Research quotas are criteria used to ensure that...
- Surveys
100 market research question examples
When developing a study to understand the current landscape your company operates in, many questions often arise about what to ask. The good news is that, in this content, you will find plenty of inspiration: we have gathered 100 market research question examples that can help in building your questionnaire. Shall we begin? First,…
- Surveys
50 data collection questionnaire examples
Are you still unsure about how to structure your research? Finding good data collection questionnaire examples is one of the first steps to creating surveys that can generate relevant information and support more strategic decisions. In this article, you will learn about different questionnaire models, understand which questions to use in each situation, and discover…