How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 4 of 23
- Online Panel
What is the price of a respondent panel?
If you've made it this far, you've probably realized that finding people with the right profile to answer a survey isn't always a simple task. The good news is that there's a much faster way to do this: respondent panels. But then the question arises: how much does it cost to hire a respondent panel?…
- Surveys
WhatsApp Survey: how to create and choose the ideal platform
Brazil has about 147 million active WhatsApp users. This means that, for a large part of the population, the app is already part of their routine. For CX, market research, and insights professionals, this change in behavior has brought an interesting opportunity: conducting surveys via WhatsApp. But how to do it and what is the best...
- Surveys
Top of Mind Research in Practice: A Step-by-Step Guide to Application
How do some brands manage to occupy a privileged space in consumers' minds? The answer may lie in Top of Mind research, a widely used methodology to measure which brands are spontaneously remembered by the public in a given category. In this article, you will understand what this type of research is, how it works, what methodological precautions...
- Research analysis
Data analysis in qualitative research: see how AI can help
If you are looking for an efficient way to perform data analysis in qualitative research, artificial intelligence can be a great ally. With features capable of organizing information, identifying patterns, and accelerating stages of the analytical process, AI helps make the work more agile and efficient. In this article, you will understand…
- Sampling
Stratified Sampling: Concept, Benefits, and How to Apply
If your goal is to ensure that specific subgroups of a population are fairly and proportionally represented in a survey, stratified sampling is one of the most efficient techniques available. In this article, you will understand what it is, how it works in practice, its main advantages, when to use it, and how to calculate...
- Surveys
What is market research? Concepts, benefits, and how to do it
Market research has become an essential tool for companies seeking to better understand the environment in which they operate. This is because the market is increasingly dynamic and competitive. In this sense, decisions based solely on perceptions or past experiences may not be enough to keep up with changes in consumer behavior and...
- Sampling
Representative Sample: A Guide to Understanding and Applying it in Your Research
Whether in academic research, market studies, statistical surveys, or scientific analyses, choosing a representative sample is fundamental to reducing bias and increasing the credibility of collected data. In this comprehensive guide, you will understand what a representative sample is, why it is so important, what methods can be used to select it, and…
- Surveys
Packaging Test: Do you know how to do it correctly?
Packaging testing is an important step to ensure that products reach the final consumer in perfect condition, preserving their quality, safety, and presentation. More than protecting the content during transport and storage, packaging directly influences brand perception and consumers' purchasing decisions. This importance...
- Research analysis
Data Research Dashboard: Understand What It Is and How to Find the Best One
If you are looking to understand what a data research dashboard is, you have probably already realized that obtaining relevant insights has become fundamental for making more assertive decisions. In this article, you will discover what a dashboard is, how it works, and what its main features are. What is a…
- Sampling
Need people to answer a questionnaire? Here's how to find them
Finding people to answer a questionnaire is one of the most important steps in any research. After all, the quality of the results depends directly on the participation of respondents who align with the profile defined by the study. However, many companies, researchers, and students face difficulties in recruiting enough participants or reaching the right audience. The good news…
- Surveys
Types of qualitative research: understand each method
Unlike quantitative research, which focuses on numerical data and statistical analyses, the qualitative approach seeks to explore subjective and contextual aspects of a reality. There are various types of qualitative research, each with specific characteristics, objectives, and methods. The choice of the appropriate approach depends on the research problem, the study objectives, and the…
- Surveys
Respondents for academic research: how to find them
Whether for a capstone project, dissertation, or thesis, finding the right audience to participate in research is fundamental. However, many students face difficulties in getting respondents for academic research. If this is also your challenge, in this content you will find practical guidelines to attract the right participants and collect data more efficiently. Such as…