VisionCXgroup product · research and CX platform

The platform where the research is set up, launched, and read.

VisionCX is the group's research and Customer Experience platform: it's where the questionnaire is assembled, it's through it that the research goes out to the client — WhatsApp, email, link, QR Code, or within your website — and it's it that reads open-ended responses with AI instead of leaving you reading them one by one.

For those who measure experience all year round — NPS, CSAT, CES — and don't just run a one-off fieldwork.

stage 02Apply the researchsee the treadmill

question types
34
ready-made metrics
NPS, CSAT and CES
delivery channels
WhatsApp, email, link, QR and embed
AI in open-ended questions
Portuguese and Spanish
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companies and institutions that have already run fieldwork on the panel

  • Getnet
  • USP — University of São Paulo
  • Wellhub
  • ClickBus
  • Heineken
  • Grupo Boticário
  • Smart Fit
  • Nubank
  • Ana Couto

What it solves

Measuring experience rarely fails in the question. It fails in the four points below, which is where the operation usually breaks into three different tools.

  • The survey goes out through a channel no one responds to.

    Email forms depend on the person opening the email. VisionCX sends via WhatsApp with an official number and template messages already approved by Meta — and the same survey can also be sent via link, QR Code, or embedded on your page.

  • Open-ended responses remain unread

    This is where the explanation of the score is, and it's the part nobody has time to read. AI classifies each comment by theme and sentiment, in Portuguese and Spanish, and groups comments into themes on its own.

  • A low score turns into nothing.

    Measuring without acting is making the customer respond for nothing. Here, a low score opens a ticket with context, priority, and responsible party — it's a closed loop, from feedback to notifying the complainant.

  • You don't have the list

    Measuring satisfaction is simple when the database is yours. When the question is market-based, the list doesn't exist — and then the sample comes from Painel TAP, contracted separately, according to the study.

How it works, in practice

Four steps, without implementation and without a consulting project in between.

  1. Set up the survey

    Ready-made NPS, CSAT, and CES models, plus 34 question types — from scale and matrix to Conjoint, MaxDiff, virtual gondola, and heat map. Conditional logic makes the survey adapt to what the person just answered.

  2. Choose where it comes out

    WhatsApp, email, link, QR Code or embedded on your website — as a sidebar tab, popup or exit survey. It's the same survey and the same report, no matter the path.

  3. Let AI read

    Sentiment, themes, root cause, and who is at risk, automatically classified. A second layer cross-references the themes and shows the bottleneck connecting seemingly separate complaints.

  4. Close the loop

    Each detractor becomes a ticket with a responsible party. You solve the cause and notify the person — who is the party that makes the next survey get a response.

What the platform does

The resources below are those published on the product's website, grouped by the stage at which they act.

Ask

  • 34 question types

    NPS, CSAT, CES, Likert scale, matrix, ranking, stars, emoji, tag selection, video response, photo upload, slider and more.

  • Decision methods

    Conjoint for measuring trade-offs, MaxDiff for prioritizing without ties, Van Westendorp for acceptable price range, virtual shelf, and heat map on image.

  • The research adapts to the answer.

    Conditional logic and variables: those who answered "price" get the right question about price, and no one wastes time on what doesn't apply.

Distribute

  • Native WhatsApp

    The official number and templates approved by Meta are provided by the platform. You choose the audience and send, without needing your own number.

  • Link, QR Code and email

    The same questionnaire in any of the paths, with the answers falling into the same report.

  • Within your website, no code

    Three embed formats: fixed side tab, pop-up at the right time, and exit survey, which appears when the person was leaving without answering.

Understand and act

  • AI in open-ended responses

    Sentiment score, distribution, and detected emotions, in Portuguese and Spanish — slang and abbreviations included.

  • Themes that emerge on their own

    Comments are automatically grouped into themes, with the weight of each: response time, onboarding, price, failures.

  • Root cause analysis

    A structured reading of the whole: what's hurting, for whom, and what to tackle first.

  • Closed loop

    Low score becomes a ticket with context, priority, and owner, instantly — without depending on someone remembering.

What you receive

The entire operation happens within the platform, and leaves it when you want.

  • Tracking panel

    Real-time responses, with NPS, CSAT, and CES calculated, and direct chart export for presentation.

  • Database exported

    Responses in Excel (.xlsx) or CSV, at any time, directly from the panel.

  • Closed-loop tickets

    The queue of those needing feedback, with responsible party and registered cause — the history of what was resolved remains on the platform.

where it stops

What the VisionCX doesn't make

Hiring the wrong tool costs time on both sides. These are the real limits — and none of them are accidental: it's where another product begins.

  • It's not a respondent panel. If you don't have the list, the sample comes from Painel TAP and is contracted separately, according to the study.
  • It's not survey tabulation software: cross-tabulation of all questions, statistical tests, and wave comparisons are handled by AnáliseTAP.
  • It does not conduct in-depth interviews. Qualitative conversation is ZapTap, on WhatsApp, or QualiTAP, live.
  • It doesn't design your study for you: the platform applies what you defined. Sample and questionnaire design is a briefing conversation.
the group's pipeline

Where it touches others

You can hire only this product, or the entire research. These are the points where one delivers the work to the other.

  • Painel TAP

    When there is no contact list, the sample comes from here, with B2C segmentation by profile, region, and habits, and B2B by role, company size, and industry.

  • AnáliseTAP

    When the analysis needs to go from panel to tabulation — cross-referencing all questions, applying statistical tests, comparing waves — the database goes to AnáliseTAP.

  • ZapTap and QualiTAP

    When the score has already told you what and the why is missing, the in-depth conversation continues on WhatsApp with ZapTap or live with QualiTAP.

Frequently asked questions

What the team hears most about VisionCX before closing scope.

Do I need to have a WhatsApp number approved by Meta?

No. The official number and already approved template messages are provided by the platform: you choose the template, define the audience, and send it.

Does the AI truly understand Portuguese, including slang and abbreviations?

Sentiment, theme, and root cause analysis runs in Brazilian Portuguese, with regional slang and everyday expressions, and also in Spanish. Studies covering Latin America combine both languages in the same reading.

Can I retrieve my data from there?

Yes, in three formats and without writing code: fixed sidebar, popup, and exit survey, which appears when the person is leaving the page.

What if I don't have a contact list?

That’s where the Painel TAP panel comes in, with B2C and B2B segmentation. The sample is contracted separately because it depends on the study’s target audience.

Can I embed the survey on my website?

Yes, whenever you want: responses are exported in Excel (.xlsx) or CSV directly from the panel.

Is VisionCX from the same company as Painel TAP?

Yes. VisionCX is a Painel TAP product, same group and same CNPJ — and much of the technology that also runs this site came from there.

before deciding

If you are still understanding the method

This page is about a product. The part that explains the method is on the blog, written with the detail it deserves.

Tell us your project and we'll tell you if the VisionCX is the right piece

You can hire only this product, or the entire research — sample, application, in-depth conversation, and analysis. Describe the study and the team will respond with which steps make sense for it.

  • The study's objective in one sentence: what decision the result will support
  • The audience you need to hear from, even if still in draft
  • If the contact list already exists or if the sample comes from the panel
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