group product · analysis platformThe database enters in Excel or SPSS and comes out as tabulation, test, and report.
AnáliseTAP is the group's tabulation and analysis software: you upload the field file, cross-reference any question with any other, apply statistical tests that separate real difference from noise, read open-ended responses with AI, and generate the executive report.
For those who receive the data and don't want to start the analysis from scratch, within a spreadsheet.
stage 04Analyze and reportsee the treadmill
- entry
- Excel and SPSS (.sav)
- origins
- QuestionPro, Qualtrics, SurveyMonkey
- exit
- Excel, PDF, and PowerPoint
- languages
- Portuguese, Spanish, and English
companies and institutions that have already run fieldwork on the panel
What it solves
The week following field delivery is always the same: a large spreadsheet, a short deadline, and someone manually building tables.
Crossing question by question consumes the deadline
Doing one table at a time is what eats up analysis time. Here you cross any question with any other, and banner tables come out all at once, crossed by demographic segments.
The difference between groups might just be noise.
Without testing, "group A responds more" is a guess that looks like data. The platform applies the tests and marks with a letter which column differs from which — the same convention as major institutes.
Nobody reads the open-ended questions
Hundreds of verbatims that are left out of the report. The AI classifies each response by theme and sentiment, with intensity, and returns this as analyzable material.
The previous wave is forgotten.
A follow-up study is only valid if the waves communicate. Here they are side by side, with the variation of each indicator and a signal when the change is significant.
How it works, in practice
Three steps, from raw file to the document that goes to the meeting.
Upload the file from the field
Excel or SPSS (.sav). The export format from QuestionPro, Qualtrics, and SurveyMonkey is recognized automatically, with questions and options detected from the file itself.
Cross, test, and weigh
Cross-tabulation of any question against any other, statistical tests between columns, sample weighting to the universe, and comparison between waves of the same study.
Generate report
Executive report narrated from tabulations, export of tables and graphs — or ask in natural language and receive the analysis with the number included.
What the platform does
The modules below are those published on the product's website.
Tabulate
Cross-tabulation
Any question against any other, with frequency, percentage, and calculated totals.
Banner tables
All questions crossed by demographic cuts at once — the entire topline, instead of one table at a time.
Sample weighting
Rim weighting to adjust sample distribution to the real universe: you define the targets and the weight applies to all analyses.
Test
Significance tests
Chi-square and Z-test of proportions between columns, with letters (A, B, C) marking which differences are real.
Tracking between waves
The waves of the same study side by side, with the evolution of each indicator and the marking of what has changed significantly.
Perceptual map
Correspondence analysis: where brands and attributes position themselves in space, and what associations the simple table doesn't show.
Predictive engine
Segmentation, decision drivers, projections, and scenario simulation to anticipate the effect of a change.
Read and report
Categorization of open-ended questions
The AI reads each open-ended response and classifies it by theme, sentiment, and intensity — without anyone reading them one by one.
Word cloud
The most frequent terms from open-ended questions, colored by sentiment, with size reflecting actual frequency.
Ask your data
A question in Portuguese — "what is the preferred brand among younger people?" — returns the analysis with percentage, trend, and the graph.
Executive report
The reading of the entire set of tabulations becomes a narrated document, with trends, alerts, and recommendations.
What you receive
Everything that comes out of here is a file you open in the tool you already use — nothing is stuck on the platform.
Excel tables
Tabulations and topline exported to continue your work wherever you want.
PDF report
The closed document, with tables and graphs, ready to circulate.
PowerPoint presentation
The graphs and narrative in a deck, for the results meeting.
The reading of open-ended questions.
Verbatims classified by theme, sentiment, and intensity, with actual respondent quotes.
What the AnáliseTAP doesn't make
Hiring the wrong tool costs time on both sides. These are the real limits — and none of them are accidental: it's where another product begins.
- It does not collect data. It analyzes the base that arrived — the field is from Painel TAP, and the questionnaire application is from VisionCX.
- It doesn't design your study: quota, scope, and questionnaire are briefing decisions, and remain yours.
- It does not conduct qualitative interviews. It reads open-ended survey text; in-depth conversation is ZapTap or QualiTAP.
- It doesn't invent the conclusion for you: the AI reads, cross-references, and suggests, but the decision of which finding supports which recommendation remains with whoever signs the report.
Where it touches others
You can hire only this product, or the entire research. These are the points where one delivers the work to the other.
In the Quick Project + Analysis model, data doesn't just arrive in Excel: it arrives loaded onto the platform, within the same 24-hour timeframe.
Self-service access is part of the delivery. Every new cut the board asks for, you solve it yourself, without opening a new request.
About a field that has already run
If data collection has been done, the database exists, and what's missing is the interpretation, talk to the team about bringing the study to the platform.
When the operation is continuous — NPS, CSAT, CES all year round — data collection lives in VisionCX and the heavier analysis continues here.
Frequently asked questions
What the team hears most about AnáliseTAP before closing scope.
In what format do I send the database?
Excel or SPSS (.sav). Files exported from QuestionPro, Qualtrics, and SurveyMonkey are recognized by their format, with questions and options detected from the file itself.
Do I need to have run the field with you?
No. The platform receives the database no matter where it comes from. If the field was ours, it arrives already loaded; if not, you upload the file.
What statistical tests does it apply?
Chi-square and Z-test of proportions between columns, with significance letters marking which differences between groups are real, in addition to the correspondence analysis of the perceptual map.
Can I compare waves of a tracking study?
Yes — it's the tracking module: the waves are side by side, with the evolution of each indicator and the marking of when the variation is significant.
What about open-ended responses?
The AI classifies each one by theme, sentiment, and intensity and returns a word cloud and a report with actual quotes. You can also ask questions about the data in Portuguese and receive the answer with the corresponding number.
How does the material leave the platform?
Excel tables, PDF report, and PowerPoint presentation.
Is the platform mandatory to hire the panel?
No. It's optional: the panel works with or without it. It comes with Quick Project, with End to End, or on top of a field that has already run.
If you are still understanding the method
This page is about a product. The part that explains the method is on the blog, written with the detail it deserves.
Analyze research with AI: what's changing in researchers' routines
What AI changes — and what it doesn't change — in the work of analysts.
Read the articleData analysis in qualitative research: see how AI can help
How to read open material without turning reading into guesswork.
Read the articleB2B data analysis: transform numbers into real results
The path from number to decision, in a study with a company.
Read the article
Tell us your project and we'll tell you if the AnáliseTAP is the right piece
You can hire only this product, or the entire research — sample, application, in-depth conversation, and analysis. Describe the study and the team will respond with which steps make sense for it.
- The study's objective in one sentence: what decision the result will support
- The audience you need to hear from, even if still in draft
- If the contact list already exists or if the sample comes from the panel