We have the right online respondent sample
We are a panel of respondents that helps you collect data for online surveys and market research with greater agility. Here, you can count on questionnaire programming, segmented B2C and B2B samples, and agile and personalized service.
- More than 1,000 projects per month
- 300+ profile attributes
- 6 recruitment panels
companies and institutions that have already run fieldwork on the panel
Simple, fast, and efficient
We know time matters, and the sooner your project goes live, the faster you get results. It works like this:
- 1
Share your project
We understand your needs and deliver the solution you require
- 2
We offer a proposal
We offer the possible alternatives to meet your project.
- 3
We program your questionnaire
Your questionnaire is programmed on our research platform if necessary.
- 4
We ran a soft launch
We conduct a pre-test with a percentage of the sample to validate the questionnaire.
- 5
We connect to respondents
With validation complete, the questionnaire is applied to the total sample.
- 6
We deliver the result
We deliver consolidated results in PPT, PDF, and raw data in Excel.
What can be researched with an online panel
Study designs that a panel sample enables — from satisfaction indicators to packaging tests, from brand tracking to academic data collection.
NPS, CSAT and CES
Measures satisfaction, effort, and loyalty of existing brand customers.
Brand Health Tracking
Monitors brand indicators over time, wave after wave.
Awareness and perception
Checks who knows the brand, how it is remembered, and what is said about it.
Competitive analysis
Compares your brand with competitors and measures the space it occupies in the public's mind.
Concept test
Put the idea before the public before investing in developing it.
Product test
Takes the product to those who will use it and listens to usage evaluation, not just intention.
Packaging test
Compares packaging versions for legibility, appeal, and recognition on the shelf.
Communication test
Evaluates creative, script, or campaign before media budget is released.
Price research
Models like Van Westendorp (PSM) and Gabor-Granger to find the price range the public accepts.
Conjoint and MaxDiff
Discover the trade-off the public accepts and what they truly prioritize.
Market segmentation
Groups the audience into distinct profiles to target product and message.
Usage and attitudes (U&A)
Maps how the category is used, how often, and for what reasons.
Profile and consumption habits
Describes who the audience is, what they consume, and through which channels they buy.
Customer journey
Reconstructs touchpoints, from discovery to post-sale, from the perspective of those who experienced them.
Usability test
Observes people using a website, app, or flow and where they get stuck.
Academic research
Structured collection for undergraduate thesis, dissertation, and thesis, with sample described in the method.
Opinion poll
Measures what the population thinks about a topic, an agenda, or a service.
The list consists of study designs that an online panel sample makes feasible. The scope of each project — questionnaire, sample size, quotas, and deadline — is defined in the briefing.
On one side, those who need answers. On the other, people willing to answer.
The panel is the meeting between the two. You describe the audience you want to hear from; we take your questionnaire to those who fit that description.
who researches
Who needs the answer
- brand
- agency
- industry
- university
Whoever asks the question already has an audience in mind: client, voter, patient, subscriber. The first job is to write this in criteria.
the cut
The description of who you want to hear from.
gender
Man · Woman · Others
age group
18–24 · 25–34 · 35–44 · 45–59 · 60+
region
North · Northeast · Centro-Oeste · Southeast · South
social classonly in B2C
A · B · C · D
positiononly in B2B
Analyst · Management · Board of Directors · C-level · Owner/proprietor
who responds
The people who fit the profile
The invitation only goes out to those who meet the criteria. Those who don't meet them don't receive the questionnaire — and that's why the base that returns answers your question, and not another.
You write the scope of your study. Assemble yours in the quote
Each project defines its own composition
The quota is yours. What we offer are the six entry points to build it.
Sample composition
Examples of quotas that a briefing can define.
- Class A
- 12%
- Class B
- 28%
- Class C
- 42%
- Class D
- 18%
Quota by social class. The percentages are fictitious and serve only to illustrate the request format — they do not describe the panel's composition. The actual quota is what your project defines.
Available panels
6 recruitment fronts.
- 01
B2B respondent panel
professionals and companies
Talk to professionals: a B2B respondent panel that connects your research to decision-makers, bringing more relevance, precision, and agility to generate strategic insights and support better decisions.
- 02
B2C respondent panel
validated people
Find qualified and validated individuals in our B2C respondent panel through a rigorous process, ensuring more reliable responses, aligned with your audience, and more relevant insights for your research.
- 03
Decision makers
C-level and managing partners
If you want to speak with those who truly make decisions, find in our panel entrepreneurs, managing partners, directors, managers, and C-level professionals who work in companies and ensure a high level of expertise.
- 04
Consumer panel
by brand and category
Need to speak with customers of a specific brand? Our consumer panel is segmented by brands and product categories, bringing together people from classes A, B, C, and D to ensure a more representative sample.
- 05
LATAM online panel
Latin America
Insights outside Brazil? Count on the right sample in Latin America to generate more relevant results. With our Latam online panel, you expand your research beyond Brazilian borders.
- 06
Qualitative recruitment
in-depth interviews
We conduct recruitment for qualitative and in-depth research, finding the right people for conversations that truly matter, ensuring richer insights.
How to hire Painel TAP
From the ready questionnaire that goes into the field today to the project assembled from briefing to report. Each model states what it includes and who it serves.
Quick Project
For those who already have the questionnaire ready and want general population data the next day.
- questionnaire
- 10 to 15 min
- sample
- general Brazil
- deadline
- 24 hours
- delivery
- Excel (raw data)
- Collection in the general Brazil sample
- Raw data in Excel
- Response quality check before delivery
Quick Project + Analysis
For those who want the same speed but don't want to receive an Excel and start the analysis from scratch.
- questionnaire
- 10 to 15 min
- sample
- general Brazil
- deadline
- 24 hours
- delivery
- Excel + AnáliseTAP
all of Quick Project, more:
The data arrives loaded into AnáliseTAP, where you cross-reference, test, and generate reports on the platform itself.
End to End
For those who want to submit the briefing and receive the study ready for analysis — without assembling anything in between.
- deadline
- defined in the briefing
- Questionnaire programming
- Sample collection
- Access to the analysis system, in self-service mode
Tailored research community
For teams who want to engage with their target audience throughout a project, in a community of participants recruited to match the requested profile.
Explore Comunidade TAP- Recruitment of participants matching the requested profile
- A sample tailored to the study objectives
- A human moderator to guide activities and discussions
From briefing to database
Questionnaire programming, field, and processing in one place — you monitor instead of waiting.
Field line
The sequence of a project, from briefing to database.
- stage 01
Briefing
Profile, sample size, quotas, and deadline. You describe; we check feasibility.
- stage 02
Programming
Questionnaire programmed and tested, with logic, profile filters, and quota control.
- stage 03
Collection
Open field in the panel, with entry monitoring and quality checking.
- stage 04
Data
Treated database delivered, ready for analysis, with quotas closed.
Starts fast and slows down when the most difficult quotas are left for last. Curve without axis and without scale: it's the format, not the measurement of a project.
AnáliseTAP
From your dataset to your report.
With AnáliseTAP, organize your research data, cross-tabulate responses and use AI to support your analysis. Create charts and reports to share the results with your team.
Explore AnáliseTAPDo you already know your sample's segmentation?
Assemble the segment, state the field size and questionnaire duration. The proposal returns with the sample design.
Two ways to build a sample
You can rent a third-party sample or recruit and verify your own panel. The difference appears in the data that arrives at the end of the field.
A sample rented.
Origin
Sample rented from multiple suppliers, with no visibility of who recruited.
Identity
Self-declared profile, accepted without verification.
Duplicity
The same person can enter through more than one source.
Consistency
The response enters the database as it came.
Segmentation
Only the attributes the supplier has.
A panel ours.
Origin
Our own panel, recruited by us. When the profile is rare, we supplement with selected partners — and you will be informed.
Identity
Verification by CPF in Brazil, with registration confirmed by email and phone.
Duplicity
Technical check for duplication and fraud before the respondent enters the field.
Consistency
Consistency questions within the questionnaire — those who fail are discarded.
Segmentation
300+ profile attributes, in 27 states.
How we block robots and AI responses
With generative AI, fabricated responses have become a real risk in online research. These are the barriers that exist in the panel and the moment each one acts.
- panel entry
Identity verified upon registration
In Brazil, registration is verified by CPF, and contact is confirmed by email and phone. It's not a self-declared profile that enters the database by simply filling out a form: there's a document and two contact channels behind each person.
- before the field
Duplicity and fraud control
Before the respondent enters the field, we perform a technical check for duplication and fraud — the barrier against the same person entering more than once, through more than one path, to answer the same study.
- within the questionnaire
Consistency questions
The questionnaire includes consistency questions: checks that an attentive person answers coherently and someone answering automatically — or pasting a ready-made text — cannot sustain. Those who fail are discarded, and the answer does not reach your database.
What this means — and what it doesn't mean
No panel in the world can claim that every fabricated response has been blocked, and we will not claim that. What we describe above are the existing barriers and the moment each one acts: verified identity at entry, duplication checked before the field, and consistency checked within the questionnaire. These are three filters at different times, and that's what reduces the chance of an automatic response getting through all three.
CPF verification is the most concrete of them, and reappears in the comparison between rented sample and proprietary panel, higher up on this page.
16 testimonials, all from real clients
Companies, agencies, and researchers who used the panel. Full text, exactly as written.
The fastest panel in Brazil! We always exceed the number of respondents before the deadline, with agile, humanized, and proactive service. We love it!
Isadora LibórioAna CoutoIt was a great experience! Efficient, fast, easy. I reached the survey sample in half an hour! And Daniel gave me all the support during the activity. I recommend it!
Bruno TenanFEA-USPWorking with Painel TAP has been a great experience; speed of delivery and commitment have been highlights in this work we did together
Matheus StollHeinekenIt was a very fluid process with Daniel, always quick to meet the project's needs, and he ran a field that finished very quickly too.
Álon MauricioNubankIt was excellent service from start to finish. Great negotiation and project execution conditions. Super fast and efficient! I highly recommend it!
Alexandra MendonçaClickbusSpeed in bringing knowledge to the group! Congratulations
Rafael MathiasGetnetPainel TAP is a great partner of Ana Couto, always helping us in various projects, with agility and transparency, earning our trust. Thank you!
Rodrigo ScherrerAna CoutoPainel Tap was essential for Beeteller, helping to model projects, understand clients, and generate insights with professionalism throughout the process.
Rodrigo NunesBetteler Great cost-benefit, and the service is excellent, with great agility and proactivity! We are extremely satisfied with Painel TAP.
Gabriela CardosoBeet HouseProactivity and knowledge greatly helped us with research adjustments. Being able to count on this new analysis feature for our client was extremely effective.
Edilson Betiol da SilvaBedsPraise for Pedro, who assisted me in the process of completing the survey. We have other projects in the group and will definitely work together.
Mateus Manfrin ArtêncioUSP - University of São PauloThe agility in responding to requests and executing data collection was crucial for completing the research in a short period.
Angélica FerreiraUniversity of São PauloGreat agility and efficiency in recruitment. A project that arose with great urgency was successfully completed! Congratulations
Clarice VarkalaBusiness Insights Coordinator The agility in email responses and project implementation was excellent. It exceeded our expectations.
Daniel GuiziSoluções RP ConsultingI used the panel's services for my data collection. The collection was quick and uncomplicated. The service was excellent, fast, and attentive. I recommend it to everyone!
Mariana MarquesStudent I was looking to answer a doctoral thesis questionnaire that asked about the values and sacrifices perceived by plant-based consumers, and the service was super professional and efficient.
Welliton RoqueStudent
Driven by connecting research to people, thus insights are born
Each project is a new challenge, and we approach it with a focus on finding the fastest, simplest, and most effective solution, whether in online surveys or market research.
We seek to build genuine relationships, the kind that last and grow with you.
Ultimately, what guides us is very clear:
- Honesty
- Transparency
- Partnership
- Relationship
Respondent samples
Access a panel of registered and verified respondents, with segmentation to find the audience for your online research projects.
Experience combined with Expertise
Our team is made up of specialists who master the market and the online research niche, ensuring precise insights with maximum efficiency in the use of respondent panels.
Survey programming
From simplicity to complexity, we program your questionnaires on our platform if necessary. A robust tool that perfectly adapts to any challenge of your project.
Best cost vs benefit
Discover the proposal that combines the best cost-benefit with the quality and agility your project deserves. Our transparent work methodology will reveal the ideal partner for your deliveries.
The panel is one stage. The group covers the entire research.
Sample, application, in-depth interview, and analysis. Each stage has one of our products — you can hire just one or the entire pipeline.
Painel TAP
Recruitment of B2B and B2C respondents, targeted to the profile your study needs.
You are hereVisionCX
Satisfaction, NPS, CSAT and CES surveys, with WhatsApp delivery and results analysis.
UXTap
Unmoderated usability tests on Figma prototypes and websites, with recordings and heatmaps.
ZapTap
Qualitative interviews on WhatsApp, with audio, video or text responses.
QualiTAP
AI interviews by phone or video, with live observation.
AnáliseTAP
Tabulation, cross-tabulation and research reports with AI support.
Comunidade TAP
Research communities with profile-based recruitment, tailored samples and human moderation.
Questions we always receive
How soon will I receive the results?
Delivery speed varies according to your project's details – such as sample size and type, in addition to research complexity. However, most projects are completed within 1 to 5 business days, ensuring speed and accuracy.
Who takes part in the surveys?
Our community of respondents is vast and diverse, covering a wide range of profiles from B2C to B2B, including decision-makers and students. We carry out a careful selection to ensure that you always find the ideal audience for your research, no matter the specificity.
How do you select respondents?
Our respondent selection is driven by intelligent algorithms and constantly updated profiles, ensuring an exact match with your target audience. We consider not only demographic data, but also behavioral and interest nuances, so you reach who really matters for your research.
Do you conduct research in other countries?
Reach the world with your surveys! Our platform allows you to select respondents from numerous countries, providing the diversity of perspectives you need to obtain strategic and comprehensive insights in your international analyses.
Can I adjust the research after it starts?
We know plans can change, and unforeseen events happen. If you need any adjustments during the research, please contact us as soon as possible. Our team is ready to accommodate your new needs and ensure that the collection of responses with your selected sample continues to be a success.
Is my company’s data kept confidential?
Your peace of mind is our priority. We guarantee total confidentiality of all details of your research and the data provided. Every document and piece of information is treated with the highest level of secrecy, and we implement rigorous measures to protect your intellectual property and confidential information.
How is participants’ data protected?
The privacy and security of our respondents are non-negotiable. Therefore, we implement robust security measures and follow industry best practices, ensuring full compliance with privacy laws and the protection of each participant's personal information.
What if a problem comes up during the research?
We value your peace of mind! Therefore, we encourage you to contact us immediately if any questions or problems arise during the research. Our team will always be ready to act quickly and effectively, ensuring the quality and success of your online panel.
Don't know the segment yet? Talk to us.
Not every project comes with a defined audience, quotas, and deadline. If yours is still taking shape, just reach out through one of these channels — we'll help design the scope before you request a quote.
- whatsappStart conversationFaster response
- e-mail[email protected]To send briefing and attachments
- phone(11) 91050-7379Monday to Friday, 9 AM to 6 PM
Do you already know the audience and the number of interviews? Request a quote directly.