group product · research communitiesA community to follow experiences closely
Bring participants together in a branded space to research habits, test ideas and follow experiences over time.
For brands and researchers who need to keep the conversation going with the same audience, from one task to the next.
stage 03Follow up and exploresee the group’s products
- participants
- Recruitment matching the requested profile
- sample
- Tailored to the study
- conduction
- Human moderator
- responses
- Text, photo, audio and video
companies and institutions that have already run fieldwork on the panel
When to create a community
A space to reconnect with the same people and explore what emerges during fieldwork.
Habits in context
Understand daily routines through the experiences participants record.
Follow-up over time
Organize diaries and tasks at different points in the study.
Ideas for discussion
Present proposals and explore contributions with human moderation.
From profile to conversation
The scope is agreed with the team based on the research question.
Define the audience
You provide the criteria. We design a tailored sample and recruit participants matching the requested profile.
Prepare the community
We organize the branding, registration and project activities.
Lead and follow up
A human moderator leads the research and follows participants’ contributions.
What happens on the platform
Formats and organization to follow each contribution in context.
People and profiles
Entry survey
Registration questions, criteria and quotas help shape the audience.
Tasks by profile
Target activities using the information collected from participants.
Activities and conversation
Surveys, discussions and diaries
Combine structured responses with personal accounts and conversations.
Multimedia contributions
Receive text, photos, audio and video in tasks.
Review and follow-up
Organized responses
Browse contributions by person and activity.
Audio, video and transcription
Read the automatic transcript and return to the original file to check the context.
What is available for the research
The final delivery format is agreed as part of the project scope.
Contribution history
Responses linked to people and activities.
Multimedia records
Photos, audio and video submitted by participants.
Data for review
Results and exports to continue the analysis.
What to agree before starting
The audience, activities and deliverables need to fit the research question.
- It does not define the audience without a brief: profile and composition are agreed for each study.
- It does not make every community a representative sample: that depends on the research design.
- It does not assume the same scope for every project: recruitment, incentives, moderation and deliverables are agreed in the proposal.
From sample to analysis
The community can be part of a project involving other services from the group.
Recruits participants according to the study criteria and composition.
Supports tabulation and cross-tabulation when the project also calls for quantitative analysis.
Questions about Comunidade TAP
The essentials for planning your project.
Do you recruit the participants?
Yes. We recruit participants matching the requested profile and design a tailored sample, based on the criteria and composition agreed in the brief.
Who moderates the community?
The service includes a human moderator. Facilitation, activities and follow-up are defined in the project scope.
What activities can I run?
Surveys, polls, discussions and diaries, with text, photo, audio or video contributions depending on the task.
Do participants need to install an app?
Participants can take part through their mobile browser. They open the invitation and complete the community registration.
How do I request a proposal?
Tell us the objective, audience profile and study period. The team agrees recruitment, incentives, moderation and deliverables with you.
Before recruiting
See how screening helps you find your research audience.
Let’s plan your community
Tell us what you need to understand. The team prepares a proposal with a tailored sample and human moderation.
- Objective and decision the research will support
- Audience profile and composition
- Study period and desired activities