Quote your B2B sample by position, sector, and company size
This page is for finalizing scope, not for explaining sampling. If you already know which professional you need to speak with, what's missing is translating that into quota, screening, and number of interviews — and that's what the proposal is made of.
For those who research decision-makers, not consumers, and arrive with the profile already defined.
companies and institutions that have already run fieldwork on the panel
How the segment is built
The axes below are those included in the proposal's sample sheet. The more of them you finalize beforehand, the firmer the deadline will be.
Position and decision level
Entrepreneurs, managing partners, directors, managers, and C-level professionals. State whether the person needs to decide, influence, or simply live with the category.
Industry of operation
The company sector where the person works, not the sector they serve. The difference between the two is the most common cause of off-target samples.
Company size
Employee range, revenue, or both. If the study compares sizes, it needs a minimum quota in each range — not a large total.
Purchase decision screening
The question that confirms the person has authority over what you will ask. Without it, the field fills with people who respond out of politeness.
What impacts the deadline for a B2B field
Company profiles are inherently scarce. These are the factors the team considers to respond to deadlines — and why no numbers appear on this page.
How many filters accumulate
Position, sector, and company size together multiply screening. Each additional layer narrows the eligible base, and that's what defines how long the fieldwork takes.
If there's a quota per cell
Comparing three sectors requires filling three quotas, and the field only closes when the most difficult one closes.
The questionnaire duration
A long instrument with an executive audience lowers the completion rate. Cutting five minutes often yields more than doubling the base.
None of these counts are publishable as a fixed number: it changes per project. It is provided in the quote.
What to send with the request
The more of these items that come closed, the firmer the deadline — and fewer back-and-forth until the final proposal.
- The required position and decision level
- The sectors that are included — and those that are not
- The size, by employee range or revenue
- How many complete interviews, and if there is a minimum quota per cell
- The estimated questionnaire duration
When this is not the right option
Hiring the wrong model costs time on both sides. If your case falls into any of these lines, say so — the team will redirect.
- If the audience is end consumers, the segment is B2C — the screening and quota are different.
- If you want to converse in depth instead of applying a questionnaire, what you need is qualitative recruitment.
If you are still understanding the subject
This page is about hiring. The explanatory part is on the blog, written with the detail it deserves.
B2B respondent panel: how to find the right professionals
Want to understand how a B2B panel works before quoting? The article covers this in detail.
Read the articleB2B Sample: how to build surveys that truly generate value
The methodological part: how to build a B2B sample that supports decisions.
Read the articleB2B Panel Reliability: how to ensure accurate data
What to ask any provider before signing.
Read the article
Assemble the segment and request a quote
The quote tool collects the audience, criteria, questionnaire length, and number of interviews. The team receives the request with the sample brief and B2B or B2C segmentation.