How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 5 of 23
- Surveys
Marketing Research Respondents: Know Where to Find Your Ideal Audience
Testing a campaign, tone of voice, message, or even launching a product depends on finding the right marketing research respondents. But it's not enough to just find people: you need to reach the ideal audience to obtain truly relevant information. And one of the most common questions among professionals is precisely where and how to recruit these respondents...
- Surveys
Analyzing research with AI: what is changing in researchers' routines
If finding insights used to take hours or even days, today analyzing research with AI is already part of many researchers' routines. Technology is completely changing the way relevant insights are obtained. But, in practice, how are researchers using this in their daily lives? That's what we're going to show here. How artificial intelligence...
- Sampling
Respondents for pharmacy research: where to find the right audience
Low participation, responses outside the expected profile, and difficulty finding qualified participants are still part of the routine for many surveys. In other words, a large part of the problems in the results begins even before data collection: in the search for respondents for pharmacy research. Therefore, we have gathered some ways to find the right audience more easily…
- Surveys
Modern Recruitment Techniques for Market Research
For a long time, market research recruitment meant dealing with spreadsheets, scattered contacts, low response rates, and weeks of waiting. Today, that scenario has changed. Technology has transformed recruitment into a more agile, scalable, and intelligent process, allowing researchers to find the right audience much faster and with greater precision. We will show you…
- Online Panel
Survey panel: what it is, advantages, and how to choose
You've probably heard of a survey panel. But, in practice, it goes far beyond a list of respondents. It's a quick and smart way to listen to the right people, understand behaviors, and make decisions with more confidence. With a good panel, companies can access audiences segmented by profile, region, consumption habits,…
- Surveys
The most used market research tools
If the data collection process used to take days, that reality is in the past. Technology has completely transformed researchers' routines, and today, there are several market research tools that make the work faster, more strategic, and more efficient. In this content, we will present some of the main available options and show how to choose the...
- Surveys
Online survey profile validation: importance and how to do it
For a long time, the main concern in a survey was getting enough responses. Today, the challenge has changed: ensuring online survey profile validation. With the growth of online surveys, the number of bots, automated responses, and fraud attempts that compromise data quality has also increased. And when the database is contaminated,…
- Sampling
Difference between quota sampling and random sampling
Choosing a sample seems simple until you realize that a small error at this stage can compromise the entire research. After all, how do you ensure that the data truly represents the audience you want to understand? This is precisely where different participant selection methods come in. The difference between quota sampling and random sampling is among the…
- Sampling
Recruiting Participants for Usability Testing: A Starter Guide
Recruiting participants for usability testing can seem like one of the most difficult parts of research. And, often, it is. After all, you need to find people who truly represent your product's audience. When recruitment is done well, insights become more relevant, decisions more secure, and the test much more efficient. When...
- Surveys
How to Write a Survey Invitation: A Complete Guide
Writing a survey invitation might seem simple, but the way this message is crafted makes all the difference in the quantity and quality of responses received. After all, before answering any questions, people need to feel confident and quickly understand why it's worth participating. Many surveys end up being ignored not because of the…
- Surveys
Strategies to increase survey response rates
Increasing survey response rates is not always easy, and you've probably seen this in practice. You prepare everything, send out the questionnaire, and the response is much lower than expected. The truth is that increasing the number of responses doesn't just depend on the survey's content. It has to do with how,...
- Online Panel
Respondent panel for companies in São Paulo: know where to find it
Finding a reliable respondent panel for companies in São Paulo goes beyond a promise; it's the starting point for more secure decisions. We know that speed matters as much as accuracy now. Therefore, relying on consistent data, real people, and well-structured processes makes all the difference. Throughout this article,…