How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 6 of 23
- Surveys
How to conduct consumer research: a complete guide
Did you know that Brazilians are among the most demanding consumers in the world? It's no wonder: more and more studies show that customer experience has ceased to be a differentiator and has become a basic expectation. If you've made it this far, you probably already know this and want to go further. You want to understand how to conduct consumer research,...
- Surveys
Types of Research Questionnaires: How to Choose the Ideal One
Conducting research requires more than just asking questions; it involves planning, clear objectives, and a good definition of the audience. It's a process that demands dedication at every stage. And when structuring the study, choosing the most suitable types of questionnaires makes all the difference in the results. Here, you will learn about the…
- Sampling
Synthetic data for research: how is it used?
Synthetic data for research is still underexplored and, at the same time, surrounded by doubts. Can it be trusted? Is it safe? Does the quality really keep up? The truth is that this topic has been gaining ground precisely because it addresses real daily challenges for researchers. And understanding how it works can open...
- Sampling
Sampling for Quantitative Research: Understand How to Find It
If you've ever tried to run a survey, you know where the game truly begins: with the sample. Sampling for quantitative research is what determines whether your data will, in fact, represent who you need to hear from. It's no use having a well-structured questionnaire if the answers don't reflect the reality of the audience, and this is where...
- Sampling
Demographic profile in research: concept, application, and questions
The demographic profile often seems like a simple step in research. The problem is that a generic cut-off hardly explains anything. When well thought out, it changes the level of analysis. It's not just about identifying who responded, but about understanding which differences are relevant to the problem being investigated. The demographic profile ceases to be...
- Online Panel
Looking for a respondent panel with greater demographic diversity in Brazil?
With 213,4 million inhabitants, collecting data in Brazil can be a challenge. There are many regional differences, diverse profiles, and unique behaviors that make the search for truly representative answers more complex. And that's precisely where many surveys get lost. But it doesn't have to be this way. When you have a respondent panel…
- Surveys
10 examples of satisfaction survey questions to use today
It may seem that formulating satisfaction survey questions is complicated. But, in practice, it becomes much simpler when you have clear guidelines and good examples as a reference. Here you will find all of this to apply in your survey today. Why do satisfaction survey questions impact your results? In a survey…
- Sampling
Do you really know how to calculate the margin of error in research?
Imagine you've just finished an important survey. The results seem clear, the graphs are organized, and everything points to a solid conclusion. But when presenting the data, the question arises: “what is the margin of error?”. It's at this moment that many people realize that interpreting numbers goes beyond collecting them. Calculating the margin of...
- Online Panel
How to find people for research? Here's the answer!
We know that, today, studies need to happen with increasing agility. But, in practice, finding people for research can still take time and hinder the process. The good news is that the solution can be much simpler than it seems, and that's what we're going to show you now. The importance...
- Online Panel
What is a respondent panel for surveys?
If you need to hear the opinion of a specific group of people to make more assertive decisions, you must have already realized that today this can be done quickly and online. But, for those who are starting, a common question arises: what is a respondent panel for research? In this content, we will explain in...
- Sampling
Does your research have sampling bias?
Sampling bias is one of the biggest enemies of any researcher. It can compromise any study, which is why we need to keep an eye on it. But don't worry, we're here to help you avoid falling into this trap. Shall we understand this topic better? After all, what is sampling bias? It happens...
- Online Panel
B2B respondent panel: how to find the right professionals
Finding B2B respondents is often one of the biggest challenges for those working with research. This is because many professionals are still hesitant to participate and share business information, especially when the topic involves more sensitive data. But the good news is that there are ways to overcome this barrier. With the right approach, it is possible to access...