How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 22 of 23
- Online Panel
Hiring an Online Panel – Tips and Advantages
Hiring an online panel is a practical and fast way to obtain data, especially demographic and psychographic data, from a specific audience. In contrast, reliability is one of the risk factors when it comes to this ascending market research technique. Thus, hiring an online panel can be a challenge for those who are not so familiar with it…
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5 important factors when commissioning market research
Commissioning market research is extremely important for the evolution of any business. Without an evaluation or feedback from its audience, without a correct market investigation, without suitable respondents to provide data and create strategies, it is impossible to evolve with the market and the world. Types of consumers and their preferences…
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Market research software.
Market research software is an essential tool for companies to maintain direct communication with the public, in order to obtain relevant information for business development and growth. The information and data obtained through market research contribute directly to the improvement of products and services offered to the…
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Brazil Criteria. Calculation and advantages.
The Brazil criteria aims to assess the purchasing power of Brazilian classes and was created from the need for companies to segment products and services according to the population's purchasing power. Since social classes are classified according to family income, economic classes are classified...
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Methods and tips on how to recruit research participants
In market research, one of the most crucial steps is recruiting research participants, that is, recruiting people to answer online surveys. If this task is done incorrectly, it could jeopardize the entire result and effectiveness of the study, as recruiting an unsuitable sample for your project can mean failures in generating insights and...
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Research Sample. Tips for Defining the Perfect Sample
The research sample is of extreme importance in any scientific study, as it represents a smaller group of individuals selected from a larger population, allowing inferences and generalizations to be made about the entire population. Selecting a representative sample is fundamental to ensuring that the conclusions of the…
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Class A consumer panel. How to work with this online panel?
Conquering the luxury market is not an easy task. Class A consumers have a very different profile from all other classes. But, with the help of studies and investigations through a class A consumer panel, it is possible to discover the strategies of companies that already have this audience in the palm of their hand...
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Class B consumer panel. Characteristics and advantages of this panel.
Whenever rich people are mentioned, a scenario immediately comes to mind where uncontrolled spending can be made without many disastrous consequences, such is the purchasing power associated with class B in Brazil, which is often even placed on the same level as class A. However, with the help of the…
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Class C consumer panel. See the benefits.
The Brazilian Class C, also known as the middle class, has been identified for consecutive years as the class that consumes the most in the country. Programs, advertising, establishments, services, facilities, and other commercial sectors are committed to the mission of making these consumers buy more and more. For this very reason, companies invest daily in a Class C consumer panel to better understand the consumption habits of this very important public and to best meet the needs and demands of Brazil's most consuming class.
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PET consumer sample. How to get insights from this market?
Brazil ranks among the countries with the highest number of PETs per household and is the 2th country that invests and consumes the most PET products and services worldwide. The sector has been efficiently achieving significant growth and becoming one of the largest areas of opportunity in Brazilian commerce…
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Online survey panel. 8 usage models and their benefits.
Primarily, to understand the functionality of the online survey panel, it is necessary to have a basic understanding of what market research consists of. In general, market research is a means used by companies of all sizes with the objective of obtaining information from the target audience regarding the company, brand, products, services,…
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Online digital panel. Types of respondent panels and how to define them.
Online digital panel, or online panel. There are different types with distinct objectives and purposes, and it is extremely important to know them to use them correctly and achieve the effectiveness they offer. Specifically, regarding our subject in focus, an online digital panel for a respondent sample refers to a virtual platform that gathers a pre-selected group of individuals…