Market research software.
4 min read
Market research software is an essential tool for companies to maintain direct communication with the public, in order to obtain relevant information for business development and growth. The information and data obtained through market research contribute directly to the improvement of products and services offered to the public, as well as generating insights and feedback for creating strategies that involve all areas of a company.
Choosing good research software is super important for your studies to be created in the most intelligent way and for the results obtained to be effective. And even though it seems like a difficult choice, there are some characteristics that will help you decide on the best research software for your company.
What is research software
Research software is the tool used to collect, distribute, and analyze online survey data. The use of research software can come with numerous objectives such as obtaining feedback on products or services, receiving insights for campaigns, identifying areas of opportunity and threats in the current market, understanding population consumption habits, evaluating customer service and satisfaction, etc.
A complete and powerful software ensures support from the programming of your questionnaire to the analysis of results through online panels or the client's own databases, ensuring that your project is always treated individually and respecting the objectives of each research.
Some market research software
Choosing the best research software becomes easier once you know some indispensable features for your company. Therefore, I will present some of these functionalities to help you choose the best research software in the world.
QuestionPro
QuestionPro offers research resources for all areas, from simple market studies to panels for universities, companies, and employees. QuestionPro also offers an extensive option in online communities and respondent panels. In terms of design and innovation, QuestionPro features a simpler design, yet with quality and sophistication. QuestionPro offers a free plan and paid plans with annual prices.
Typeform
Typeform is one of the research software that stands out most for the design and modernity it offers users. With many design options and interactive functionalities, surveys become attractive and fun for the user. Although it is a complete research software that meets the most basic functionalities, Typeform may fall short in the quantity of functionalities and editing options compared to other software, such as the option to edit the actual HTML of the questionnaire. Like most research platforms, Typeform has a free version, with very basic functionalities and response limits, however, the paid version has many more developed options.
Types of online panels to use with market research software
SurveyMonkey
One of the easiest to use and also one of the most popular research software. SurveyMonkey stands out not only for its ease of use but also for the extensive number of different options for creating different questions in the same survey. Another super positive point is that there are more than 230 different ready-made survey templates. SurveyMonkey's support is 24/7 and the response time is super efficient, no more than approximately 1 hour. SurveyMonkey also has its free version and paid plans range from R$37 to R$99 monthly for personal plans and values upon consultation for business plans.
Qualtrics
Qualtrics is an excellent research software option for customized and specific projects. It has high quality in project structure while offering its functionalities in a very easy and simple way. Another very important differential is Qualtrics' focus on security, keeping data protected, monitored, and with access control to the data. Qualtrics also scores points in terms of integration, allowing data to be sent and received with any coding system and integration with various platforms. The prices for this research software are subject to project evaluation.
HubSpot
HubSpot is a very complete software that covers not only marketing automation metrics but also a research platform known for its focus on feedback research and customer service. Another functionality focused on customer experience is customer happiness analysis, which can even be compared with that of other companies. With HubSpot, you can also clone your surveys and just edit them to structure a new one. The prices for this market research platform range from R$800 to R$ 3200 monthly for professional and business plans.
How to define and calculate a sample of respondents for your online survey?
These were some of the market research software available that have a super evaluation according to their clients. A great combination is to use a respondent panel together with research software to further scale your projects and obtain better insights.
Need research with B2B respondent samples? Count on Painel Tap.
Behind Painel Tap is a team passionate about data and insight generation, who finds in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online research and market investigation.
