Class C consumer panel. See the benefits.
5 min read
The Brazilian Class C, also known as the middle class, has been identified for consecutive years as the class that consumes the most in the country. Programs, advertising, establishments, services, facilities, and other commercial sectors are committed to the mission of making these consumers buy more and more. For this very reason, companies invest daily in a panel of Class C consumers to better understand the consumption habits of this very important public and to best meet the needs and demands of Brazil's most consuming class.
Learn more about consumer types and what each represents in the Brazilian market
Who are Class C consumers?
To better understand the characteristics and consumption habits of the Brazilian middle class, it is important to consider who the people representing this class are and its importance in terms of numbers and economic power.
Economic classes in Brazil are currently classified as:
- Class A: 2,8% of the Brazilian population (monthly household income above R$ 22 thousand)
- Class B: 13,2% of the Brazilian population (monthly household income between R$ 7,1 thousand and R$ 22 thousand)
- Class C: 33,3% of the Brazilian population (monthly household income between R$ 2,9 thousand and R$ 7,1 thousand)
- Classes D/E: 50,7% of the Brazilian population (monthly household income up to R$ 2,9 thousand)
Definitely, considering the population size together with purchasing power, Class C is the public that moves the Brazilian market the most. Since it represents 1 third of the Brazilian population while having purchasing power to go beyond the basics, Class C is present in all markets, from the most basic like supermarkets and popular commerce to more exclusive sectors like travel, investments, and beauty.
Importance
The consumer panel is the most important communication channel between companies and customers. Through the Class C consumer panel, companies learn about the needs, desires, and consumption habits of the class, thus preparing to attract, conquer, and retain this important and promising market. Through the Class C consumer panel, it was possible to discover that in this class there is a desire for possession that sometimes exceeds immediate financial possibilities, which is why this class consumes through financing. Companies have since become aware of the opportunity to work through financing, which is why many companies focused on this public strategically highlight the small installments of a product much more than its real value.
Due to habits and behaviors that lead Class C to live relatively comfortably while financially living with their economy at the limit or compromised, the Brazilian middle class is generally the most economically affected when an economic crisis begins. Although the Brazilian middle class currently needs to recover and increase its purchasing power, it still represents the largest part of the market in the country and does not intend to stop consuming. It is up to companies to create ways to reach and conquer this public, which at this moment is more responsible and also more demanding. In this challenge, nothing is more perfect for a company than the Class C consumer panel that PAINEL TAP has the power to provide for your company.
Learn more about the benefits and functionalities of the consumer panel
Benefits
Here are 5 important benefits of using an online panel of Class C consumers.
1) Discover Class C consumption habits and behaviors
Knowing your audience's buying habits and behaviors is essential for any stage of your company. Knowing what your target audience buys, how they buy, where they look, what drives them to buy, and other habits allows you to optimize products and services and create other exclusive lines to meet these needs. The Class C consumer panel is also essential in creating sales campaigns. The data obtained through research contributes to the production of content that results in strategies capable of successfully attracting the target audience.
2) Study commercial threats and opportunities
In an era of constant technological and consumption evolution, being in constant communication with your audience is important to identify new areas of opportunity and areas that are threatened by these changes. This information is super useful for creating new investments, as it allows focus on areas with more prosperous forecasts for Class C.
3) Understand the desires and needs of Class C
As the middle class's purchasing power increases, it is noticeable that the level of demand also rises. Thus, companies find themselves obligated to raise their level of service provision and the quality of products offered to this public. Starting from the context that the middle class begins to have purchasing power to travel by plane, airlines need to include in their structure a type of product, service, and differentiated service aimed at this public. It is very common for companies to use the Class C consumer panel to innovate and reinvent themselves when other classes are no longer the only important ones.
4) Obtain insights for campaigns and new products and services aimed at Class C
Asking the source directly is the path to effective launch. Obtaining sincere feedback on the acceptance of a product or service helps many companies avoid disastrous launches. The Class C consumer panel serves to obtain ideas, build strategies, and produce solutions for the public's needs. Through the Class C consumer panel, companies capture insights for the most successful and financially rewarding campaigns, as they develop ideas, provided by the public itself, of what would be ideal for them.
5) Know how to differentiate each social class and the commercial strategies that work with each one
The techniques that work for Class A or Class D will evidently not be the same that will work for Class C. This happens because each social class has different lifestyles, consumption habits, and purchasing power, and therefore are attracted by distinct characteristics. The Class C consumer panel helps to highlight the differentials of this middle class and understand which techniques work to attract and retain this public and which techniques would be a failure in this environment. The Class C consumer panel can and should be used in all businesses, as it is a class with many expectations of ascension.
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Behind Painel Tap is a team passionate about data and insight generation, who finds in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online research and market investigation.
