PET consumer sample. How to get insights from this market?
6 min read
Brazil ranks among the countries with the highest number of PETs per household and is the 2th country that invests and consumes the most PET products and services worldwide. The sector has been efficiently achieving significant growth and becoming one of the largest areas of opportunity in Brazilian commerce today. This is among several other reasons why a company should invest in a PET consumer sample.
Economic growth is not only due to the quantity of PETs in Brazil; the redefinition of PETs, from house protectors to family members, has led many pet owners to start investing in the care of their pets in areas that also provide comfort and leisure, and not just food and health.
Through a PET consumer sample, companies seek to find the areas and regions with the best opportunities and identify potential threats, aiming for economic growth as the sector has been growing.
How to make the most of a respondent panel for insights into your business?
Growth of the PET market in Brazil
With a silver medal in the global PET market list, Brazil has been growing year after year and investing more and more in products and services in this sector. Of the 1,6 billion PETs in the world, 6,4% are in Brazil, according to data from Euromonitor International. Also according to Euromonitor, the PET sector moves a global market of R$ 130 billion per year and continues to grow. For many years, the PET market has consistently shown commendable growth, always with significant percentages. From 2019 to 2020, even with the pandemic at its peak, the sector grew by 15,5%.
According to estimates from the Pet Brazil Institute (IPB), the PET sector is expected to grow by 14% in 2022, with a revenue of R$ 58,9 billion. According to Abinpet, the PET market accounts for about 0,36% of Brazil's gross domestic product (GDP), ahead of important markets such as household utilities and industrial automation, for example. Through a PET consumer sample, it is possible to note that growth is not only concentrated in the most common sectors such as PET food, pet shops, and animal health; there is a desire and need for services that were not so sought after until now. Technology companies continue to invest and innovate in this market, and every day new animal trainers are formed, as well as the emergence of insurance services and even hotels for PETs.
Learn about the shopper panel and its advantages
Opportunities in the PET market in Brazil
Pet Shop
Characterized as the place where the most varied products and services for your PET can be found. Clothes, toys, food, accessories, and even aesthetic products are available in pet shops worldwide. Pet shop owners use the PET consumer sample to understand their consumers' buying behavior, analyze the competition, and identify areas of opportunity.
Pet Care
It's the animal SPA. A place where your pet can have a special day of great relaxation. Pet Care offers bathing services, aesthetic treatments, walks, training, and personalized services. A PET consumer sample helps companies understand the desires and needs of these consumers, allowing them to optimize new products and services and bring new differentiators to the market.
Trainer and dog walker
The profession of the moment. As the PET market fortunately continues to grow, more and more people view this market as an area of opportunity, including for a new profession. Educational institutions are also implementing courses for PET training and care. With a good PET consumer sample, educational institutions and individuals can study the market through real data, thus being able to invest in this area more effectively and successfully with the aim of obtaining profits with low initial investment.
| Painel TAP has a broad panel of respondents – learn about the Panel Book and its segmentation here |
Hospitality
The peace of mind of leaving your PETs safe and well cared for is priceless, and PET owners know it. The animal hospitality sector is one of the fastest-growing and one of the most invested in for years. Animal hotels around the world create alternative spaces amidst nature to welcome animals with an environment of relaxation and fun. They offer training, health, and care services that go beyond the basics. A PET consumer sample can reveal additional services and strategic insights to gain the trust of a larger part of this market.
Health
Animals, like humans, require periodic health care, and many PET breeds need more constant care. After studies using PET consumer samples, companies discovered new opportunities in this market, and investments and innovations have not stopped. Animal hospitals and clinics, preferential places on flights, and health insurance are services aimed at the health and well-being of PETs and have yielded good profits for investors, in addition to the most important thing: health and well-being for animals and comfort for owners.
Food
Last on this list, but certainly no less important, is the PET food sector. Every day, more PET owners are more concerned about what their animals eat and about providing the best food for their pets, even with the aim of preserving the PETs' health. By consulting needs and purchasing behaviors through PET consumer samples, companies saw the opportunity to create personalized rations with essential and ideal components for each type of animal, breed, and size. Currently on the market, there are specific rations for each breed, with fun and interesting shapes for animals. Animated treats for PETs have also become common, often used as bargaining chips during training and play.
Who should invest in a PET consumer sample?
It's a mistake to think that your business has no relation to the PET market and sees no areas of opportunity in it. Research shows that 46% of PET owners have stopped frequenting places because they do not accept their animals. Having a PET consumer sample is a differential that good online survey software can provide, because in addition to preventing you from possible threats related to this audience, it will also bring you visions of opportunities with low investment and quick return.
Survey panels for companies came with everything and quickly gained the market
Restaurants, hotels, shopping malls, real estate agencies, construction companies, and even dealerships are reinventing themselves to include PETs in their products and services, in order to gain the preference and loyalty of their audience. Companies with a more free and alternative style already accept that their employees bring their PETs to work, which for many is a very positive and important step, since PETs, for a good part of the population, are considered family members.
A consumer sample PET will help you identify the areas of greatest opportunity and growth, as well as the less saturated and more profitable areas.
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