How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 15 of 23
- Surveys
B2B Surveys with High-Class Respondents in the Corporate Market
High-class respondents play a crucial role in B2B surveys, as they provide strategic and segmented information that guides corporate decisions. In today's business environment, their responses help reduce risks, identify growth opportunities, and innovate safely. This audience stands out not only for their purchasing power but also for the decision-making role they play in organizations….
- Surveys
Primary Market Research: What You Need to Know
Primary market research is one of the most strategic tools for companies seeking to understand their audience directly and in depth. Unlike studies that use existing data, this method goes directly to the source, collecting new information that accurately reveals the current market scenario. Furthermore, it offers a clear view…
- Surveys
B2C Consumer Data: What it is and How to Obtain it Ethically
In an increasingly competitive market, deeply understanding the consumer is no longer a differentiator; it has become a necessity. B2C consumer data offers companies a solid foundation to understand behaviors, predict trends, and make decisions with greater confidence. However, this potential is only realized when the collection and use of this...
- Surveys
Types of quantitative research: descriptive, exploratory, and explanatory
Quantitative research is an essential tool for transforming data into strategic decisions. Whether in marketing, business, health, or social sciences, it allows for measuring opinions, behaviors, and patterns based on concrete numbers. Within this methodology, there are three main types of quantitative research: descriptive, exploratory, and explanatory. In this article, we explain what characterizes each type,...
- Surveys
B2B Panel Reliability: How to Ensure Accurate Data
Would you risk launching a product or redefining your brand's positioning based on fragile information? In the B2B universe, where every answer can influence strategic decisions and move significant figures, relying solely on the good faith of respondents is not enough. In this context, the reliability of the B2B Panel becomes indispensable, ensuring that responses…
- Surveys
B2C Online Panels: When to Use Them and What Results to Expect?
Would you invest in a new product without knowing what your audience truly thinks about it? Or, even worse, would you launch a campaign without testing if the message is clear and makes sense to those who will receive it? In an increasingly competitive and fast-paced market, relying solely on intuition can be costly. That's why companies...
- Surveys
B2C Demographic Segmentation: When and How to Apply It
B2C demographic segmentation is, without a doubt, one of the pillars for understanding consumer behavior and making more strategic decisions in any business that deals directly with the end consumer. More than just grouping by age or gender, this segmentation allows for analyzing how different profiles react to products, campaigns, and experiences, and...
- Surveys
Respondent Sample in Latin America: The Essential Guide
Conducting research in Latin America is a valuable opportunity for brands, agencies, and institutes seeking to understand consumer and decision-maker behavior in growing markets. However, the success of any study directly depends on the quality of the respondent sample in Latin America. Composed of countries distinct in terms of culture,…
- Online Panel
5 criteria to ensure an ideal sample for your Capstone Project
The sample for a Capstone Project is one of the most important elements in academic research, as it defines the group that will represent the population of your study. Planning and executing research for a Capstone Project (TCC) involves several challenges, but ensuring a well-chosen sample directly impacts the validity and credibility of your…
- Online Panel
Difference between population and sample in market research
Understanding the difference between population and sample is essential for obtaining reliable results in market research. These two concepts guide everything from defining the audience to data collection. In this article, you will learn what each term means, how to apply them in practice, and why the correct choice directly influences the…
- Online Panel
B2C Sample – What characterizes a well-segmented sample?
This is a question that needs to be at the center of any consumer-focused research strategy with a B2C Sample. In a scenario where markets are rapidly changing and consumers are increasingly diverse, deeply understanding who responds to your survey can be as important as the results themselves. The construction of…
- Online Panel
What defines a good sample: size, profile, or engagement?
In every market research, the sample is the central point between the intention to listen and the real possibility of understanding. It is, at the same time, the filter and the mirror: it filters who will be heard and reflects what can be generalized. However, it is still common to confuse a representative sample with a voluminous sample, or...