How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 14 of 23
- Surveys
Satisfaction Survey: Understanding the Customer Experience
Satisfaction surveys are essential for any company that wants to win loyal and engaged customers. This goal can only be achieved when one truly understands how customers perceive the experience offered. More than a questionnaire, it is an active listening process that allows feedback to be transformed into impactful decisions. What is…
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Market research for e-commerce: Understand your consumer
Market research for e-commerce is the foundation for strategic decisions that truly generate results. In an increasingly competitive digital environment, precisely understanding consumer buying behavior, preferences, and pain points is not just advantageous, it is crucial for the success of an online store. Without these insights, marketing campaigns,...
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Sample in Brand Research: Types and Best Practices
Sample in brand research is the foundation of all reliable investigation. Without a well-planned sample, conclusions about recognition, perception, and preference are vulnerable to biases and inaccuracies. This article presents, in a detailed and clear manner, the main types of samples in brand research, compares approaches adopted by panel providers and others…
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Ideal respondent profile for market research
An ideal respondent profile is the foundation for obtaining reliable results and strategic insights in online surveys. Different types of research require specific criteria, and understanding these particularities allows for more precise and assertive decisions. In this complete guide, you will learn how to identify, select, and engage the right respondents, ensuring greater effectiveness and quality in data collection…
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Random Sample in Market Research: Types, Advantages, and Applications
Random sampling underpins the credibility of any research aiming to generate representative data. By applying this method, the researcher ensures that all individuals in the population have the same, or a known, probability of participation. This way, the data more accurately reflect reality, and conclusions can be safely generalized. Furthermore,...
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What are probabilistic sample types?
When we talk about market research, we ensure the credibility of information based on how we choose participants. If the selection is not done in a structured way, the results lose consistency and no longer represent reality. This is precisely where probabilistic sample types come in, techniques that ensure representativeness, reduce biases…
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How financial market research helps map business opportunities
Financial market research is fundamental to understanding one of the most dynamic and competitive sectors of the economy. This is because, every day, new technologies, regulatory changes, and transformations in consumer behavior open space for innovative products and services. Given this constantly evolving scenario, those who wish to identify business opportunities need to go further…
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Qualitative Research Method: Get to Know In-Depth Interviews
Why do some consumers choose one brand over another, even when the products seem identical? Or why do they accept paying more, even with cheaper options available? These answers do not appear in graphs and numerical reports. Therefore, the qualitative research method is essential. It reveals not only what happens, but…
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Market Segmentation in Practice: Understand What It Is and How to Apply It
In the business world, personalization has ceased to be a differentiator and has become a necessity. In this context, market segmentation plays an essential strategic role for any company that wants to stand out. After all, talking to everyone is talking to no one, and those who do not understand this lose ground to more prepared competitors. But what...
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Qualitative Research in Market Research
In the business world, making strategic decisions without solid information is like sailing on the open sea without a compass. Indeed, many companies still base their choices solely on numbers, assuming they tell the whole story. However, do they really? While quantitative data shows the “what,” it rarely reveals the “why.” It’s…
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Retail market research: what changes in your strategy?
Now imagine having at hand not only intuition, but also precise evidence about consumer behavior, competitor practices, and the acceptance of prices and campaigns. Instead of navigating in the dark, you start operating with solid data. In this way, retail market research transforms this scenario, as it provides...
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Descriptive quantitative research: how to apply and interpret results
When talking about quantitative research, it's impossible not to mention the different methods that help transform data into useful information. Among these methods, descriptive quantitative research stands out as one of the most used, playing an essential role for companies, researchers, and institutions that want to better understand a group, behavior, or phenomenon based on…