How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 10 of 23
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How to reduce sampling error in market research
In market research, the quality of decisions directly depends on the accuracy of the data collected. In this scenario, sampling error in market research emerges as one of the main methodological challenges, as it compromises the representativeness of the results when the sample does not correctly reflect the universe studied. Although this type of error is inherent to…
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How a BHT (Brand Health Tracking) survey works
Understanding how consumers perceive a brand over time is fundamental for more assertive strategic decisions. In this context, BHT research, or Brand Health Tracking, emerges as one of the main tools to continuously, structurally, and data-drivenly monitor a brand's health. But, after all, how does a BHT survey work...
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Respondent panel for marketing companies
Marketing companies need to make quick, accurate, and data-driven decisions. In this context, the respondent panel for marketing companies emerges as a strategic solution to collect reliable insights, understand behaviors, and validate hypotheses with agility. More than a participant base, this resource connects brands to their audience in a…
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How Sampling Error Happens in Market Research
Sampling error in market research is one of the main factors that impact the quality and reliability of a study's results. While it's impossible to eliminate it completely, understanding how it arises and how it can be controlled is essential for making strategic decisions based on more accurate data. In this context, understanding…
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Snowball Sampling: what it is, how it works, and when to use it
Snowball sampling is an essential methodological technique for research that seeks to understand specific audiences, sensitive contexts, or hard-to-reach groups. Unlike traditional probabilistic methods, this approach prioritizes social relationships and successive referrals, which makes the data collection process more flexible and strategic. Below, understand in depth how...
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What is a paid respondent panel?
Companies that want to make strategic decisions need to work with reliable, fast, and well-segmented data. In this scenario, the paid respondent panel has become one of the main solutions for online market research, as it allows access to qualified audiences, reduces collection times, and improves the quality of responses. Throughout this...
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How online respondent panels transform market research
Online respondent panels transform market research by replacing manual, slow, and costly processes with organized, agile, and data-driven digital structures. This way, companies accelerate information gathering, increase analysis accuracy, and make safer and more strategic decisions. In practice, a respondent panel gathers volunteers…
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Online Data Collection: Qualitative and Quantitative Methods
Online data collection has become essential for companies, researchers, and marketing professionals seeking evidence-based strategic decisions. With the advancement of digital tools, this process has gained scale, agility, and greater control over the information collected. However, to achieve truly consistent results, it is fundamental to understand the difference between collecting…
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Sampling in electoral research: how to ensure greater accuracy
Sampling in electoral research underpins the credibility of any study on voter behavior. More than just collecting responses, researchers need to structure a sample that faithfully represents the electorate. When the sample is well-defined, electoral research becomes a strategic tool capable of guiding analyses, anticipating scenarios, and supporting decisions…
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What are non-probability sample types?
First of all, understanding what non-probability sample types are is fundamental for anyone working with market research, academic studies, or strategic analyses. This sampling model is widely used when the objective is not statistical representativeness, but rather obtaining in-depth, exploratory, and targeted insights. In general, the…
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How to conduct a brand health survey?
Understanding how the public perceives a brand is essential for strategic growth. For this reason, learning how to conduct brand health research has become an indispensable step for companies that want to monitor their reputation, relevance, and competitiveness over time. Next, you will discover what brand health research is...
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How to collect data online? Check out 7 steps
Collecting data online is no longer just an alternative; it has become a necessity for companies and researchers who want to make safer decisions. After all, in an increasingly dynamic market, acting without reliable data means taking unnecessary risks. For this reason, understanding how to collect data online correctly has become essential. Throughout…