How to do better research: sample, questionnaire, and field
Articles on sampling, respondent panels, question types, and data analysis — written by those who run fieldwork every day.
274 articles · page 11 of 23
- Surveys
Main types of sample error and their impacts on results
Sample error types represent one of the biggest challenges to the quality and reliability of a survey. After all, every time a study uses only a part of the population — and not the complete universe — there is a risk of distortions in the results. Therefore, understanding these errors is essential for researchers,…
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What is a respondent panel for electoral research
The respondent panel for electoral research is one of the most strategic tools for understanding voter behavior, measuring voting intentions, and tracking changes in opinion over time. In an increasingly dynamic political landscape, making decisions based on reliable data has ceased to be a differentiator and has become...
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Sample types: what they are and how to choose the best option
Sample types are fundamental for any data-driven strategic decision, as researchers need to deeply understand how to use them in research. After all, how they define the sample directly impacts the quality of results, the reliability of analyses, and the certainty of conclusions. Therefore, understanding this concept goes far beyond a…
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Sampling Calculator for surveys
Correctly defining the sample size is a critical step in any quantitative research. A wrong decision at this point compromises data reliability, weakens insights, and can lead to significant strategic errors. In this scenario, the sampling calculator consolidates itself as an essential tool for researchers, data analysts, and market professionals…
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Types of Online Data Collection: What They Are and When to Use Them
Understanding the types of online data collection is one of the pillars for evidence-based strategic decisions. In an increasingly data-driven landscape, it's not enough to collect information quickly. It's essential to choose the correct method, at the right time, and with the appropriate audience. When this choice is not well-structured, the…
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Brand Health Tracking (BHT) Research: What is it?
Brand Health Tracking (BHT) research is currently one of the most important pillars for any brand seeking competitiveness and sustainable growth. Right from the start, continuous monitoring of brand health becomes indispensable because, in an increasingly dynamic market, changes happen quickly and demand immediate responses. Furthermore, tracking consumer perception…
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How a B2B Research Panel Works
Business-to-Business (B2B) research panels have become decisive tools for companies that need to understand complex markets, validate products, and anticipate strategic moves. In other words, a B2B panel brings together qualified and pre-selected professionals who are willing to participate in surveys, provide feedback, and share insights on corporate products, services, and experiences. Thus,…
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Online Data Collection: What It Is and How It Works
Online data collection allows companies to obtain fast, accurate, and actionable information about consumers, markets, and digital behaviors. As brands migrate to highly competitive environments, it becomes essential to build truly data-driven strategies, and this is only possible when data is collected with method, recurrence, and quality. Today, giants like McDonald’s, Walmart…
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How online panels qualify vote intention survey data collection
Vote intention surveys are one of the most important tools for understanding the electoral landscape before the polls open. They start with a direct question to the voter about their current preference between candidates or parties and, from there, begin to reveal trends, indecisions, rejections, and political behaviors. These elements, in turn, help to estimate what may occur on election day. Thus, in an integrated way, the central objective of this type of research is to offer approximate predictions about the dispute, supporting strategies, campaign adjustments, communication decisions, and public analyses.
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What is an online consumer panel for?
The Online Consumer Panel has established itself as an indispensable tool for market research, functioning as a continuous and structured source of insights that guide safer decisions and strengthen companies' competitive advantage. In general terms, it is a group of individuals previously selected and recruited to offer detailed feedback and consistent data...
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How does quota sampling work in practice?
Quota sampling is one of the most used methods in market research that needs to be fast, efficient, and aligned with the real profile of the studied population. Unlike probabilistic techniques, this method does not randomly select respondents; it controls the sample composition, ensuring that certain groups are present in specific proportions. For this reason, the…
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Consumer panel: what is it and how to use it?
A consumer panel is currently one of the most powerful tools for companies that need to make decisions quickly and with a solid foundation. In a fast-paced market, where competitiveness depends on reliable data, major players already treat proprietary panels as a true “living base” of respondents, combining agility, advanced segmentation, and high data quality….