Online research panel. 5 types of respondent panels
4 min read
Within the objectives of an online research panel are also commercial objectives and business goals, which are often enabled by data also obtained through online research panels. However, to successfully implement this market study strategy in your company, it is necessary to know a little more about the characteristics and types of market research panel.
What is an online research panel?
An online research panel is a market study tool that proves to be super practical and effective every day.
Through the market research panel, companies have the power to better understand their customers, their expectations, opinions, needs, habits, and other important characteristics for a good relationship between company and customer, all through direct communication provided by online panels.
Learn about other important factors in market research
Types of online research panels
Below is a brief summary of 5 distinct ways to collect insights from online research panels.
1) Online community
To better understand online communities, imagine a group of connected people who constantly exchange information about a particular brand, product, service, or content and are always willing to contribute with relevant opinions and information, for the improvement of the product or brand in question. Through the online community, companies have the power to conduct:
- Surveys
- Polls
- Forums and group ideas
- Product or service tests
- Chats
- Video conferences
In return, companies offer rewards to participants in online communities, which can come in various forms such as points to use for brand acquisitions, gift cards, products, tickets to an event, etc.
2) B2B online research panel
The B2B panel targets professionals or specialists in a specific area, who can be entrepreneurs, executives, or managers in a particular field, who have the time and dedication to contribute their knowledge and experience for the evolution of products and services offered. This type of B2B panel is very important, as the information obtained is not just opinions, but opinions accompanied by knowledge and experience.
Therefore, with the B2B panel, most of the time the collected data has a higher degree of relevant information than most other types of online research panels, since the data comes from market professionals. Similarly, through this audience composed of entrepreneurs and executives, it is possible to generate direct communication with other companies or service providers, expanding knowledge and business visions, competition, public, market, etc.
3) B2C online research panel
The B2C online research panel is currently the most popular, because it is the panel that enables a direct relationship between the brand and the target audience. The B2C panel is also favored by companies because it is functional for the most diverse research objectives. With the B2C online panel, companies obtain data that allows them to better understand their audience, their needs, desires, market trends, and even information about competitors.
Also through the B2C panel, it is possible to foresee threats and anticipate possible risks, as well as investigate the possible demand and acceptance of a new product line, for example. Another objective of the B2C panel is to test products, measure the acceptance and influence of marketing campaigns and company promotions, obtain feedback and ideas for new campaigns and launches.
4) Expert panel
The expert panel, as the name suggests, focuses on obtaining opinions from expert specialists or technicians on the specific topic in question. Unlike the B2C panel, the expert panel does not require the audience to be professionals in the field,
but rather people who are capable and qualified to express with authority and knowledge opinions on the quality, origin, vision, and various other characteristics of a product or service.
If you want to know the acceptance and opinion about a Mexican restaurant project that will be located on Oscar Freire street, for example, you can invite people who work in local establishments to visit your restaurant and give their opinion on the demand and acceptance of the project, for example, since these people are familiar with the local public and know their needs, habits, and demands.
5) General panel
This is an online research panel that covers the most diverse audiences, generally based only on demographic and socioeconomic information. This type of panel is ideal for companies to understand the types of consumers present in the market, where they live, their purchasing power, professions, etc.
We have informative content that explains in detail about each type of consumer
What is a paid respondent panel?
Need research with B2B respondent samples? Count on Painel Tap.
Behind Painel Tap is a team passionate about data and insight generation, who finds in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online research and market investigation.
