Exclusive study · Painel TAP

Brazilians' perception of Chinese electric cars

How Chinese brands are gaining ground in the national market, and the weight of technology, autonomy, design, brand trust, and cost-benefit in the purchase decision.

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About the study

Our research identified a shift in Brazilians' perception of Chinese electric cars, revealing how these vehicles are gaining ground in the national market and are no longer seen merely as an unknown alternative.

In addition to understanding consumers' opinions on Chinese brands, the study also analyzed the main factors influencing the purchase decision, such as technology, price, range, design, brand trust, and cost-benefit.

The research also provided a comparison between Chinese electric cars and other vehicle categories available in Brazil, identifying how consumers evaluate their differentials, advantages, and potential adoption barriers.

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We connect people and brands to generate insights into behavior, consumption, and trends. Through a community of respondents segmented by more than 300 attributes, we conduct fast, reliable, and highly targeted research.

Our technology allows us to access specific audiences with agility, transforming opinions into strategic data that supports companies in making more assertive decisions.