Online BR Panel. Advantages of direct communication with the client
7 min read
One thing is certain, it is very interesting for companies to integrate this online research method. The use of an online BR Panel is becoming increasingly common and routine in the day-to-day of market research areas. Let's look at the greatest advantages of the online BR panel.
What is an online BR panel
First of all, Online Panel BR is a panel of respondents from Brazil and has over 19 million registered and monthly verified people. Undoubtedly, a reliable base of respondents for applying market research. In other words, a practical, economical, and effective way to conduct research with direct communication, not only with the public, but with clients who are aware of the product/service in question and genuinely interested in sharing their consumer experience and influencing future company strategies.
Although the concept of this type of market study is to collect data provided by these people, who must represent the profile of the researcher's target audience, the online BR panel can also be applied at any stage of the product/service, from the launch proposal, feedback, suggestions, as well as trends for launching new lines.
Everything you need to know about online panels
It is likely that by participating in an online panel, the respondent will receive rewards such as products, benefits, and even cash payment to participate in the research, but this does not mean that the answers need to be positive. In other words, these respondents are generally people who understand the purpose and importance of the online panel for companies and are willing to share their time and their sincere and constructive opinion for the improvement of products and services that enter the market all the time and that end up being used by the participants themselves.
Advantages of the online BR panel
First, see below the 7 important advantages for using an online panel to find respondents for your online research projects:
1) Direct communication with the target audience
One of the most interesting and effective advantages of the online panel is the close communication between the company and the end consumer, in addition to the endless advantages that come from this relationship. With the online panel, you create the opportunity to get to know your audience more deeply, their needs along with their desires, and even their way of thinking more intimately, being more able to meet their expectations.
2) High percentage of participants
Through the internet, global communication has broken down barriers and narrowed communication between people in a way never seen before. Therefore, if your product or service targets various countries, for example, your online panel can be structured to be answered by people from different parts of the world. In short, it is an important advantage because people are much more willing to participate in online studies as it is a comfortable and practical way to share their experiences, and having the opportunity to do so from the comfort of their home at appropriate times and environments makes all the difference. Thus, consequently, there is always a much greater demand for respondents interested in being part of this online experience. So much so that we call it a consumer panel or respondent panel as a way to synthesize the online panel.
3) Market study
In addition to better understanding your audience, with the online panel you will also better understand the market you operate in and potential promising markets for your business. In other words, you can direct questions to understand market trends, what they are looking for at the moment, where they look, etc. Another valid point to remember is that with this type of market research, you can find consumption needs and transform them into new product lines or services that better serve the public and, consequently, reach new customers.
4) Competitor analysis
Firstly, not knowing your competitor makes the dispute much more difficult, so through the online panel you can ask questions about your direct and indirect competitors, understand their strategies and what works or doesn't work for them, avoiding huge expenses with certain types of product tests, ineffective campaigns, etc.
5) Customizable aesthetics
And anyone who thinks that aesthetics are not important in this case is mistaken; a beautiful, organized, and well-structured panel makes all the difference when it comes to attracting respondents and especially when it comes to keeping this generation interested and focused when sharing their experiences. In other words, it's not enough just to attract respondents; the most interesting thing is to make them truly present in each question to avoid weak and empty answers, which would reduce the effectiveness of the study as a whole. For this, online research software companies use interesting and interactive visual and auditory content, with good aesthetics and professional strategies, even related to psychology, to maintain the full attention and interest of these people during the study.
6) Low cost
Above all, having a company that takes care of communication with your audience is a very, very rewarding investment. The online BR panel can be the most economical way to conduct a market study, as you don't need to pay a specific team to conduct the study. In addition, another interesting point to mention is that companies often use the strategy of paying respondents with samples of their products or services, which generally has low costs for the company and at the same time helps to make their product and brand more known and respondents more motivated. And it is not only in the elaboration of the online panel that this method provides savings for companies; this advantage is also present in data collection and results analysis, which, with the online BR panel, is almost instantaneous and super practical.
7) Instant results
There's nothing like getting immediate answers to our questions, right? So this is certainly one of the biggest advantages of online BR panel research: the results are immediate upon completion of the research. Once you finalize the research, which can be programmed even before launching the study, you will already have access to the answers and can start analyzing the results and studying strategies based on the results.
If your research is 100% with quantitative questions, you can have your data collected in the form of graphs, for example, being much more appropriate and interesting to present to a team in your company. If your online panel has qualitative questions or a mix of both, you will have access to the results at any time you wish, being able to analyze each profile at the time you deem appropriate and re-evaluate the data whenever necessary.
In conclusion, the most important thing is that you won't have to wait days to get your results; it's like the evolution from paper ballots to electronic ballots: more practicality, more economy, and fewer errors.
Disadvantage of the online BR panel
Initially, we still have many communicative barriers to break down, and there is still an enormous number of places where this communication is weak or simply does not exist, as well as communities lacking resources where they do not have internet access, and even, without going too far, when there is a lack of accessibility for people with some type of special condition, such as visual impairment, for example, which can even be a disadvantage if this is your audience.
What is the best online panel?
In summary, all these advantages make the online BR panel an important, economical, and promising investment for your company, right? But how to choose the best research software that has commitment and priority with your company?
First, analyze which companies demonstrate extensive knowledge on the subject; you can research whether this company is concerned with providing informative and educational content such as blogs on the topic, marketing actions applied to promote the company itself, and demonstrations of its products.
Schedule a demonstration and explore; there are no limits to this, and you should ask everything you want to know, as these are professionals who bring solutions to companies and will certainly be concerned with answering your questions.
Above all, hire an online BR panel software that respects the individuality of your company and that conducts personalized campaigns and studies according to the language of your brand and your audience; this will make all the difference in a first communication with your audience and will also help consolidate your brand's image.
Need research with respondent samples? Count on Painel Tap.
Behind Painel Tap is a team passionate about data and generating insights, who finds in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online research and market investigation.
