Blog

Online Panel

Esomar 37

30 min read

Company Profile

(1) What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses, such as direct marketing? If so, what proportion of your work is dedicated to market research? 

We have been specialists in generating insights and building relationships in Brazil and Latin America since 2020, and have helped several companies with B2B and B2C respondent sample solutions. Behind Painel TAP is a team passionate about data and insight generation, finding in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online and market research. We are driven by values that are common among many of our clients, which allows the relationship to grow over time: Transparency, Honesty, Win-Win, Relationship, Sense of urgency, Simplicity, Data, and Curiosity.

(2) Do you have personnel responsible for the development and monitoring of the performance of sampling algorithms and related automated functions who also have knowledge and experience in this area? What kind of training in sampling techniques do you offer to your front-line personnel?

Yes, Painel TAP's Operations, Platform Intelligence, and Product teams are constantly overseeing the performance of the company's automated sampling algorithms. These algorithms are developed following best practices in sampling theory, aiming to mitigate source bias and potential risks associated with panel usage. Painel TAP's internal customer success team plays a fundamental role in the success and completion of projects. Receiving regular training on sampling approaches and best practices, they actively engage when specific complex sampling strategies are needed or requested, engaging in strategic dialogues with clients.

(3) What other services do you offer? Do you only cover samples or do you offer a wide range of data collection and analysis services?

Painel TAP provides automated and scalable solutions for digital market research, using non-questionnaire-centric approaches. These solutions are aimed at market behavior research, employing participant and data matching techniques. The platform offers connected data, amalgamating online and offline information with insights obtained through surveys. Additional services include data enrichment, segmentation identification, cross-device measurement, and cookie-free tracking alternatives.

Additionally, Painel TAP offers a SaaS platform for Ad-hoc surveys, relational and transactional studies, customer experience (CX), online communities, and Conjoint analysis in collaboration with a renowned global online research company. Within the scope of services, activities such as questionnaire programming and results presentation are also included.

Sample source and recruitment

(4) Using the general classifications above, from which online sample sources do you derive participants? 

At Painel TAP, we essentially rely on our exclusive proprietary panels as the primary source for conducting our projects. These panels, meticulously developed and cultivated by our dedicated team, represent the crucial foundation of our ability to collect data. Thanks to these resources, we can ensure high-quality results and adapt to the demands of each project across various regions and demographics.

However, there are situations where our panels may not be sufficient to meet project requirements. For example, if the research needs to be conducted in a country where we do not have consolidated panels, or if the project involves a low and challenging incidence rate, it may be necessary to collaborate with trusted external partners.

In such circumstances, we prioritize transparency and customer satisfaction. Before resorting to external sources, we maintain proactive communication with our clients to obtain their approval. We recognize the importance of close collaboration, involving our clients in the decision-making process and providing the opportunity to review and approve the use of external sources when necessary.

Painel TAP's commitment to providing reliable and accurate data remains unwavering, whether based on our proprietary panels or when seeking support from external collaborators. We apply the most rigorous quality standards and ensure that all projects are conducted with precision, in accordance with project specifications, and meeting client expectations.

(5) Which of these sources are proprietary or exclusive and what is the percentage share of each in the total sample provided to a buyer? 

Approximately 85% of the sample we provide originates from our own online panel. This panel represents our main source of high-quality data, allowing us to ensure consistency and reliability in our research projects. However, in situations where our panel cannot fully meet project requirements, especially in countries where we do not have our own respondent sample, we seek the assistance of a network of trusted partners to cover the remaining desired list. We carefully select and validate these partners to ensure they comply with our rigorous quality standards. The contribution of these partners is vital to reach countries where we do not have a consolidated presence, thus enriching our research insights comprehensively.

(6) What recruitment channels are you using for each of the described sources? Is the recruitment process “open to all” or by invitation only? Are you using probabilistic methods? Are you using affiliate networks and referral programs and in what proportions? How does the use of these channels vary by geographical region? 

Our online panel opinatap.com.br is amazing because participants can receive good remuneration by answering surveys and contributing ideas and opinions. By exchanging their valuable responses, they earn monetary values that are deposited into their own bank accounts when requested by the panel member themselves.

To attract people to opinatap.com.br, we use various channels such as paid social media and email marketing to reach potential participants. We also work with partners who have a “panel offer board” and affiliate traffic, although the number of people from these sources is somewhat low. We also have a referral collaboration where one member invites another member, meaning participants can invite friends to join opinatap.com.br.

To maintain an effective and user-friendly panel, we closely monitor participant engagement and participation. We are committed to using various sources and methods to create a high-quality panel that avoids any inactive sessions. At Painel TAP, we carefully analyze retention sources, taking into account various analyses and monitoring the activity and participation of different groups. This rigorous approach results in high-quality data provided by participants. Our exclusion methods are the same across all markets, but proportions may vary depending on the characteristics of each market.

(7) What form of validation do you use in recruitment to ensure that participants are real, unique, and are who they say they are? Describe this in terms of the practical steps you take in your own organization and the technologies you are using. Please try to be as specific and quantify as much as you can. 

Painel TAP uses a combination of unique artificial intelligence-based techniques and carefully chosen “off-the-shelf tools,” including duplication prevention, to proactively target, identify, and limit fraudulent participation and duplication. These tools are applied to all our panels, ensuring consistency in quality checks for sample buyers.

To recruit participants into opt-in panels, we generally use a link to a specific registration page. After registration, participants complete a double opt-in process via email.  Validation is performed using personal and profile information and other sample sources. Panelists and participants are continuously validated through personal and profile data when invited to surveys or other market research opportunities. Invitation links are encrypted to ensure participation only from validated panelists/participants.

Painel TAP does not host questionnaires for data collection. Instead, it collaborates with clients to implement appropriate validation checks, including analysis of questionnaire completion time, detection of outlier data, unanswered questions, and standardized responses. Additionally, Painel TAP encourages clients to include direct and false questions, as well as other data quality checks in their surveys. Panelists/participants who do not pass these checks are not considered complete and do not qualify for incentives. These techniques and technologies allow Painel TAP to conduct field studies, daily studies, and wave studies effectively, with high participation.

(8) What brand (domain) and/or application are you using with proprietary sources? Summarize, by source, the proportion of the sample that accesses surveys via mobile app, email, or other specific means.

Our online panel primarily operates through online or email communications. These channels are super important for engaging participants and offering surveys. Participants receive survey invitations via email. We use emails to reach a broader audience, ensuring that those who prefer this method can contribute their insights.

(9) What models do you offer for sample delivery? Managed service, self-service, or API integration? 

Painel TAP offers the means of API-based automation or through a managed services offering where a Painel TAP project manager executes and manages the project.

(10) If offering intercepts or providing access to more than one source, what level of transparency do you offer about the composition of your sample (sample sources, sample providers included in the mix). Do you allow buyers to control which sample sources to include in their projects and, if so, how? Do you offer any integration mechanisms with third-party sources?

Sample buyers can select and customize sample sources and combinations. Painel TAP's platform allows sample buyers to retrieve specific project specifications and launch additional waves or separate projects using or modifying previous sample specifications.

We also conduct intercept queries for clients in specific situations, especially when facing challenges in reaching certain audiences. These intercept questions are an additional approach to access specific population segments that may be difficult to reach by traditional methods. However, it is important to note that intercept queries are not our primary strategy; we use this approach selectively, according to the individual needs of each client.

When we decide to employ an intercept query, we communicate this to the client in advance. We value transparency as an essential principle and believe in maintaining open communication throughout the consultation process. We ensure that our clients are aware of the use of the intercept query methodology, understand its implications, and recognize the potential impact on research results.

In some cases, when we need to involve third parties to provide the necessary sample, we are open to collaboration. We carefully analyze these partnerships to ensure they align with our rigorous quality and reliability standards. We work closely with our clients to determine the need to resort to third parties, taking into account geographical coverage or target audience representation.

Our priority is to offer comprehensive and personalized solutions to clients, committing to collaborate closely to meet their specific needs. Whether through intercept queries or collaborations with third parties, we strive to maintain transparency, facilitate informed decisions, and provide high-quality data in accordance with our clients' research objectives.

(11) From the sample sources you have available, how would you describe the suitability of each for different research applications? For example, is there a sample suitable for product testing or other recruitment/recall situations where the buyer may need to go back to the same sample again? Is the sample suitable for shorter or longer questionnaires? For mobile-only or desktop-only questionnaires? Is it suitable for recruiting for communities? For online focus groups?

As stated above, Painel TAP offers the highest level of transparency. Sample buyers look for specific respondent samples and other sample sources that best meet the specific needs of the project. Sample buyers only need to indicate their specifications and the sample will be delivered according to their needs by one of our project consultants.

Sampling and project management

(12) Briefly describe your general process, from invitation to survey completion. What steps do you take to obtain a sample that “looks like” the target population? What demographic quota controls, if any, do you recommend?

Panelists/participants can be invited by direct email or through a link placed on a website or application. For direct email invitations, the content varies according to panel needs, confidentiality, closing date (if applicable), incentive terms and conditions, privacy policy or notice, and unsubscribe link.

The profile information that Painel TAP possesses or has access to allows our online panel to reach specific audiences, including hard-to-reach groups, especially the B2B audience. Sample buyers can select 'census representativeness' both in survey deployments and in received responses.

Our project managers ensure correct allocation to achieve the appropriate distribution based on census data for a specific geography, should the buyer indicate this need. A sample buyer can also choose to create custom allocations (including age, gender, etc.) in survey deployments and received responses. During the field, the client and Painel TAP have the ability to adjust quotas as needed.

(13) What profile information do you have for at least 80% of your panel members, in addition to any intercepts known to you through prior contact? How does this happen across the sources you offer? How often is each of these data points updated? Can you provide these data points as attachments to the dataset? Do you collect this profile information directly or is it provided by third parties? 

The wealth of information offered by Painel TAP varies in each of the functionalities it provides. To clarify doubts about specific profile information, clients can contact the team, adjusting them according to the needs and target audience of a project.

Conventional profile data may encompass elements such as email address, name, address, phone numbers, gender, zip code, year of birth, educational level, occupation, along with various specific profile information from panel or sample sources. Painel TAP uses a comprehensive set of standardized “global profile questions,” applied across all panels and countries. This enables Painel TAP to provide detailed and uniform data on survey participants/panelists.

These “global profile questions” cover aspects related to automotive preferences, consumer goods, education, electronics, ethnicity, finance, food and beverages, gaming, health, hobbies, media preferences, mobile devices, shopping, and travel. Data is updated whenever participants/panel members modify their profile information, either proactively, through profile surveys or panel communications (such as newsletters, member communications, etc.) or when they respond to surveys that offer the opportunity to answer additional questions from the global profile question list. Additionally, Painel TAP collects and makes available hundreds of additional profile points based on buyer needs and/or market requirements. These profile points also vary and are adapted for specific geographical regions.

Painel TAP's profile data allows sample buyers to easily target participants/panel members who align with the demographics of a specific study. This profile information offers sample buyers great flexibility in segmentable qualifications. Profile data includes fixed information (e.g., gender, date of birth), dynamic over time (such as pregnancy, recent movie-going habits), and others that change less frequently (e.g., household income, professional status). Dynamic profiles have update periods where participants/panel members are invited to provide periodic updates.

(14) What information do you need about a project to provide a feasibility estimate? What do you do, if anything, to establish upper or lower bounds around these estimates?

We need:

  • any non-demographic segmentation or behavioral criteria required for qualification;
  • required quotas or sub-quotas;
  • the number of requested completed interviews;
  • the estimated interview length;
  • the estimated incidence rate;
  • additional sampling criteria, as applicable (i.e., census representation, balanced sends, etc.);
  • any necessary panelist exclusions;
  • device or survey restrictions; and
  • whether the panelist/participant needs to agree to the collection of personal data.

In situations with limited field time, quota complexity, and/or niche targets, Painel TAP can offer a range of feasibilities.

(15) What do you do if the project is impossible to complete in the field? Do you inform the sample buyer who you would use to complete the project? In these circumstances, how do you maintain and certify third-party sources/subcontractors? 

Whenever we face challenges during the fieldwork execution of a project, we are ready to seek solutions. Our approach involves suggesting reliable alternatives and ensuring active client participation in the decision-making process. Following ISO guidelines, the selection of pre-authorized suppliers is carried out based on essential criteria, prioritizing the quality of suppliers who can guarantee reliable and high-quality data. We evaluate the methods used in panel creation and management, taking into account indicators of anticipated quality and fraudulent response rates.

Factors regarding delivery, valuing suppliers' ability to collect large-scale samples in the requested countries, meeting the sample size requirements requested by the client, and the price we consider competitive. We seek to balance quality and cost, aiming to offer the best value to our clients.

Speed and reliability to quickly start fieldwork and meet delivery deadlines are crucial. We prioritize suppliers with a proven track record of efficient and reliable deliveries and the management of similar panels, valuing panel creation and management policies that align with ours, ensuring consistency and compatibility in panel management and maintenance.

By carefully evaluating pre-authorized suppliers based on various criteria and actively involving the client in decisions, we maintain our commitment to providing reliable data and upholding the highest quality standards throughout the entire investigation process.

(16) Do you employ a survey router or any yield management techniques? If so, describe how you allocate participants to surveys. How are potential participants invited to participate in a study? Specify how this is done for each of the sources you offer.

The platform includes a yield management system that uses proprietary routing technology. The company's proprietary algorithms and advanced targeting systems identify the most suitable surveys for any specific panelist or participant during any survey session. They operate in an optimization function that seeks to maximize the likelihood of a respondent qualifying for and completing a study. This “best match” technology emphasizes the experience of survey participants and minimizes over-quotas, disqualifications, and other factors that result in the termination of specific surveys.

Once a survey is completed or terminated, the platform will identify the next best survey opportunity that considers quotas or other relevant factors that determine the amount of sample to be deployed. The platform ranks surveys based on the individual characteristics of the panelist/participant, rather than targeting one demographic or profile target audience over another.

(17) Do you set limits on how long a participant can remain in the router before qualifying for a survey?

Panelists/participants, on average, are routed five times before the session ends so that the participant does not have a bad experience.

(18) What information about a project is provided to potential participants before they decide whether or not to respond to the survey? How does this differ across the sources you offer? 

This differs depending on the sample supply source. Panelists receive a personalized email invitation. The components of the email invitation include:

  • the estimated interview length;
  • access to full disclosure of incentive terms and conditions applicable to the project;
  • an explanation if the invitation is sent on behalf of another research service provider;
  • for panel members, the opportunity to unsubscribe or opt out of future surveys; and an appropriate privacy policy or statement.
  • Panelists/participants may also be invited by other means, including offers on panel partner websites or applications.

Invitations for non-panel supply sources are offered through the specific invitation mechanism of the supply source partner.

(19) Do you allow participants to choose a survey from a selection of surveys? If so, what are they told about each survey that helps them make that choice? 

In the event that a panelist/participant accesses a survey via a registration website, they are generally presented with:

  • Survey Name
  • IPC
  • LOI
  • Incentive offered

If routing is being deployed, surveys will be selected for presentation to panelists/participants.

(20) What ability do you have to increase (or decrease) incentives offered to potential participants (or subgroups of participants) during a survey? If so, can this be flagged at the participant level in the dataset?

Incentive levels will vary based on incidence, interview length, and other factors. Incentive levels can be customized for specific studies in specific situations, in consultation with the sample buyer.

(21) Do you measure participant satisfaction at the individual project level? If so, can you provide normative data for similar projects (by duration, by type, by topic, by target group)?

A panelist/participant satisfaction measurement program has been implemented. Each individual who completes a questionnaire has the opportunity to provide feedback. They answer a series of questions about the survey duration, survey flow, and language used, and can provide feedback through an open-ended question. This information is available to clients (sample buyers).

This information is continuously reviewed, and feedback is shared with sample buyers so they can implement changes in their surveys. Ongoing 'research on research' is also conducted, addressing panelist/participant engagement, satisfaction, and fatigue, to identify potential solutions. This research is shared with sample provider partners and incorporated into the internal quality program.

(22) Once a project is finalized, is a final report made available?

Upon completion of a project, the client receives detailed information about the investigation process. We systematically provide the following information to clients:

  • Invitation and Questionnaire: We send the client the specific invitation and questionnaire used during the project, allowing them to review the content and structure of the survey instrument.
  • Sample Design: We share information about the sample design used for the project, including details about the methodology, target audience, and relevant parameters.
  • Fieldwork Period: We communicate to the client the duration of the fieldwork period, indicating the timeframe during which data was collected.
  • Data Validation Methods and Exclusions: We inform clients about the techniques used to validate data, including procedures to verify data integrity and accuracy, also specifying the number of cases excluded due to validation.
  • Participation Rate and Design Method: We provide information about the participation rate and the design method used to determine it, allowing the client to understand the level of engagement and target audience reach.
  • Limitations in Project Scope: In cases of limitations or restrictions regarding the project's scope for defining the target audience, we inform the client, ensuring transparency and assisting in understanding the specific survey parameters.
  • Subcontracting and Suppliers: If there was subcontracting or involvement of other suppliers in the project, we share this information with the client, maintaining transparency about all parties involved.

By making this comprehensive information available, we aim to strengthen transparency, trust, and data delivery in our investigation processes. The client gains a comprehensive understanding of project execution, methodologies used, and the validity of the results obtained.

(23) Do you provide a summary report on a project after its completion? If so, can you provide an example?

For each project, Painel TAP provides a report containing information including the number of survey responses, survey dispositions (completes, screen-outs, quota fulls), and dropouts, as well as average interview length and incidence rate, etc. project-level statistics:

  • Response rate – percentage of panelists who responded relative to the total invited.
  • Conversion rate – percentage of panelists who completed relative to the total started.
  • Dropout rate – percentage of panelists who dropped out relative to the total started.
  • Maximum quota rate – percentage of panelists who exceeded the quota relative to the total who responded.

Data quality and validation

(24) How often can the same individual participate in a survey? How does this vary across your sample sources? What is the average and maximum amount of time a person may have responded to surveys before participating in this survey? How do you manage this?

The frequency of participation of all panelists is monitored, with each receiving a score based on responsiveness.

Detailed information exists for each panel member/participant regarding the surveys they have participated in. It is also possible to choose a desired 'quarantine period' (i.e., the time between survey invitations) to ensure that panel members do not receive too many survey offers. For other permission-based sources, clients make their own choices and, as a general principle, seek to maximize the lifetime value of their respondents.

Regardless of the sample source, operational policies allow for one invitation and one reminder for each survey opportunity. Typical lockout periods before an invitation to another survey opportunity are seven days, but this can vary based on the specific supply source and geography.

(25) What data do you maintain on individual participants, such as recent participation history, entry date(s), source/channel, etc.? Are you able to provide buyers with a project analysis of this individual-level data? Can you attach these data points to participant records?

We maintain detailed participation data that includes: join date; last participation date and transaction history across all surveys; redemptions; and reward point transactions. As Painel TAP complies with all applicable data protection laws and regulations, data containing personal information is never made available unless the panel member or participant provides consent and it is permitted by applicable local laws and regulations. Painel TAP can provide participation history reports for sample buyers upon request.

(26) Describe your procedures for confirming participant identity at the project level. Describe these procedures as they are implemented at the entry point of a survey or router.

A variety of quality measures are applied to panelists/participants before they are offered surveys. This includes email validation, comparison against “blacklist databases,” browser fingerprinting, geolocation, and participant behavior. We use proprietary technology augmented by leading “off-the-shelf solutions.”

We are diligent and proactive regarding the detection of fraudulent and inattentive behavior, including speeding and straight-lining. The platform assigns each participant an internal quality score based on survey response quality and other user behavioral data. With this information, every effort is made to identify and minimize fraud whenever possible. When fraud is detected, the platform temporarily blocks accounts, bans, or blocks participants/panel members from all survey and reward redemption activities until an internal review can be completed by internal quality administrators. Advanced geo IP and proxy detection and device fingerprinting have also been implemented, which detect the user's actual location and the type of device used for a survey.

(27) How do you manage source consistency and blending at the project level? With regard to trackers, how do you ensure that the nature and composition of sample sources remain the same over time? Do you have reports on blends and sources that can be provided to buyers? Can the source be attached to participant data records?

As noted above, sample buyers can select and customize sample sources and blends.

The platform allows sample buyers to retrieve specific project specifications and launch additional waves or separate projects using or modifying previous sample specifications. For tracking studies or other norm-based studies, buyers can indeed manage the blend composition to keep it constant over time.

Robust exclusion rules are also allowed to ensure that a panelist/participant can only complete a specific survey once. Deduplication, reuse, and lockout period for quota full or terminated status are set for each project, based on sample buyer preference and quality practices. Default settings do not allow any re-entry once an official complete, screened-out, terminated, or any similar “final” status is achieved. Panelists/participants may re-enter if the individual does not have a “final” status (complete, screened-out, or terminated, or other similar “final” status).

For tracking surveys, deduplication, panel member/participant reuse, and lockout period for subsequent waves are set according to sample buyer specifications.

(28) Describe your participant/member quality monitoring, along with any health metrics you maintain on members/participants, and how these metrics are used to invite, track, quarantine, and prevent people from entering the platform, router, or a survey. What processes do you have for comparing known and profiled data with survey responses?

As noted above, we maintain detailed records of study participation. We automatically ensure that all panelists/participants are “quarantined” after participating in a survey, meaning they will not be offered another survey for a defined period of time. The standard quarantine period is seven (7) days, which varies according to panelist/participant preference, supply source provider, direction, and geography. The platform generates a “score” based on each individual's participation. This participation “score” history is recorded along with exclusion information. The platform also offers advanced quarantine features by subject category that are available to sample buyers upon request. Each panelist/participant is tracked through a quality index. If a particular panelist falls below a certain quality level, he/she will no longer be able to participate in any market research studies.

(29) For work where you program, host, and deliver survey data, what processes do you have in place to reduce or eliminate undesirable survey behaviors, such as (a) random responses, (b) illogical or inconsistent responses, (c) excessive use of non-response items (e.g., “Don't know”) (d) inaccurate or inconsistent responses, (e) incomplete responses, or (f) overly fast survey completion?

To ensure the quality of data obtained in our surveys, we apply a variety of standard tests in our polls. These tests are essential to ensure that participants are engaged, provide accurate responses, and meet the specific requirements of each survey. Quality checks include:

  • Attention Questions: We insert attention questions to ensure participants read carefully. These questions have only one correct option; if the participant selects any other, they will be excluded from the survey.
  • Survey Time: We establish a minimum time limit to complete the project. If a participant does not meet this limit, their contribution will not be included in the final data, ensuring that sufficient time is dedicated.
  • Validations: We verify that the age and gender information provided by participants matches the data on our platform, ensuring demographic consistency.
  • Mandatory Questions: All questions are mandatory, requiring participants to answer all questions and indicate the necessary options to ensure accurate responses.
  • Logics: We introduce logical checks between specific questions to identify inconsistencies in participant responses, preserving data integrity and accuracy.

Policies and Compliance

(30) Provide the link to the participant privacy notice (sometimes called a privacy policy), as well as a summary of the key concepts it addresses. (Note: if your company uses different privacy notices for different products or services, please provide an example relevant to the products or services covered in your answer to this question).

The main Participant Privacy Notice can be found here. Participant privacy notices address legal and regulatory data protection requirements, including the EU-GDPR, CCPA, and LGPD. These include:

  • Principles for processing personal data
  • Types of personal data processed
  • How personal data is processed
  • Legal bases for processing
  • Data retention
  • How personal data is shared
  • Cross-border transfer
  • Participant rights

(31) How do you comply with applicable key data protection laws and regulations in the various jurisdictions in which you operate? How do you address requirements regarding consent or other legal bases for processing personal data? How do you address requirements for responding to data breaches, cross-border transfer, and data retention? Have you appointed a data protection officer?

A data protection compliance program has been developed designed to meet the requirements of applicable data protection laws and regulations. These include: Brazil (LGPD), Canada (PIPEDA), EU (EU-GDPR), Japan (APPI), and USA (CCPA, as well as other federal and state laws and regulations). Consent is used as the primary legal basis for processing, and in limited situations, other legal bases will be used, including contract performance and legitimate interest.

The data protection compliance program includes policies and processes to address:

  • Data breach response (including required notification timelines, data subject notification, and supervisory authority notification requirements)
  • Cross-border transfer (Standard Contractual Clauses with supplementary measures)
  • Data retention (in accordance with law and regulation)

(32) How can participants provide, manage, and review consent for the processing of their personal data? What support channels do you offer participants? In your answer, indicate the sample sources you fully own, as well as those owned by other parties to whom you provide access.

Panelists/participants can provide, manage, and review consent (including withdrawing consent) for the processing of their personal data. Panelists/participants can use the platform or Painel TAP's panelist/participant support.

(33) How do you monitor and comply with other applicable laws and regulations, such as those that may impact incentives paid to participants?

The compliance team continuously monitors applicable national/regional and state laws and regulatory developments. Monitoring is primarily done through legal and regulatory information sources, participation in industry associations, and engagement of external experts (as needed).

(34) What is your approach to collecting and processing personal data from children and young people? Do you follow the standards and guidelines provided by ESOMAR or GRBN member associations? How do you comply with applicable data protection laws and regulations?

Painel TAP complies with applicable national/regional and state laws and regulations, including the LGPD, as well as the standards and guidelines provided by ESOMAR, ESOMAR/GRBN, GRBN member organizations, and other national organizations.

(35) Do you implement “data protection by design” (sometimes called “privacy by design”) in your systems and processes? If so, describe how.

“Data protection by design” has been implemented by:

  • implementing technical and organizational measures designed to implement applicable data protection principles; and
  • integrating safeguards into data processing to meet applicable regulatory requirements.

Data protection is integrated into processing activities and business practices and is included in:

  • the development of new IT systems, services, and processes that involve the processing of personal data;
  • the development of policies, processes, business practices, and organizational strategies that have privacy implications;
  • physical design;
  • initiating data sharing initiatives; and
  • using personal data for new purposes.

(36) What are the key elements of your information security compliance program? Specify the audit framework(s) or procedure(s) you comply with or certify. Does your program include an asset-based risk assessment and an internal audit process?

An information security management system has been implemented using ISO 27001. Managed hosting and cloud service providers are ISO 27001 certified and have obtained SOC 2 Type II audit reports.

(37) Do you certify or comply with a quality framework such as ISO 20252?

We comply with ISO 20252 and have implemented a survey management system compliant with ISO 20252, certified by ISO 20252 in Australia.

Metrics

(38) Which of the following can you provide to buyers, in aggregate and by country and origin? Include a link or attach a sample report file for each of the metrics you use.

Various business intelligence and reporting solutions are used. Data and metrics are available on demand and can be exported for analysis. Metrics are available for a variety of measures, including completes, conversion rates, price, and cost, and can be aggregated by buyer sample, supplier, region, etc.

(1) Average qualification or completion rate, trend by month.

  • Data can be made available to sample buyers upon request.

(2) Percentage of paid completes rejected per month/project, trend by month.

  • Data can be made available to sample buyers upon request.

(3) Percentage of members/accounts removed/quarantined, trend by month.

  • Data can be made available to sample buyers upon request.

(4) Percentage of remunerated individuals who complete the 0 to 3 month term, trend by month.

  • Data can be made available to sample buyers upon request.

(5) Percentage of paid completes on smartphones, trend by month.

(6) Percentage of paid completes from owned/branded member relationships versus intercepted participants, trend by month.

  • Data can be made available to sample buyers upon request.

(7) Average number of dispositions (survey attempts, screen-outs, and completes) per member, trend by month (potentially by cohort)

  • Data can be made available to sample buyers upon request.

(8) Average number of paid completes per member, trend by month (potentially by cohort)

  • Data can be made available to sample buyers upon request.

(9) Unique active participants in the last 30 days

  • Data can be made available for buyer samples upon request.

(10) Unique active male participants aged 18 to 24 years in the last 30 days

  • Data can be made available for buyer samples based on specific requirements.

(11) Maximum feasibility in a specific country with national representation quotas, seven days in the field, 100% incidence, 10-minute interview

  • Data can be made available for buyer samples based on specific requirements.

(12) Percentage of quotas that reached full quota at the time of delivery, trend by month

  • Data can be made available for buyer samples upon request.

Need a survey with a sample of respondents? Count on Painel TAP.

Behind Painel TAP is a team passionate about data and insight generation, who finds in each project a challenge to seek the best and fastest solution for the most diverse types of needs and demands in online research and market investigation.